“A lot of stars do buy fake followers to pad their follow numbers and
many just attract fake spam accounts that try to piggyback on their fame,” said Ken Wisnesfki, CEO and founder of WebiMax.
”Companies and brands will cozy up to celebs and pay big bucks to get them
to broadcast a message.
“The fact is that a high number of followers, fake or not, does have the
effect of attracting a percentage of real followers,” he said. “So buying fake
followers wasn’t or still isn’t necessarily a bad investment, when you
consider the amount of money stars get paid to broadcast a message from
other brands.”“Instagram’s own value is in their number of actual users looking for actual content from their friends, celebrities, other people of interest, and, yes, even brands,” Mr. Wisnefski said.
Published by Kenneth Wisnefski
Kenneth Wisnefski is a serial web entrepreneur currently on his 3rd successful startup. His previous ventures include VendorSeek.com (founded in 2001, sold in 2008), ImpactDirect (founded in 2005, sold in 2008) and WebiMax (founded in 2008). Mr. Wisnefski is an expert source in entrepreneurship, small business, online marketing, social media, and online security. Under Mr. Wisnefski’s leadership, WebiMax has grown from a small startup with 4 employees in 2008 to 130 employees and $8 million in revenue in 2011. WebiMax works with over 600 clients worldwide from individual and small business to large firms including Aeropostale, DirectTV, Marriott, and Toshiba. WebiMax’s core products and services include Social Media Marketing, Search Engine Optimization, Website Design and Development, Paid Search, E-Commerce, and Search Engine Marketing.
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