“Facebook’s ad relevancy gives people an easy to understand metric that will be an extremely helpful tool for small businesses that may not be as media savvy,” said Ken Wisnefski, CEO of WebiMax.
“With a simple grade between 1-10, marketers can see if their ads are working better or worse with their target audience.
“Though it might scare some to think that ads with a poor grade will be served up less, Facebook is giving marketers the opportunity to edit the ads to score a higher grade and get it back on track,” he said.
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Published by Kenneth Wisnefski
Kenneth Wisnefski is a serial web entrepreneur currently on his 3rd successful startup. His previous ventures include VendorSeek.com (founded in 2001, sold in 2008), ImpactDirect (founded in 2005, sold in 2008) and WebiMax (founded in 2008). Mr. Wisnefski is an expert source in entrepreneurship, small business, online marketing, social media, and online security. Under Mr. Wisnefski’s leadership, WebiMax has grown from a small startup with 4 employees in 2008 to 130 employees and $8 million in revenue in 2011. WebiMax works with over 600 clients worldwide from individual and small business to large firms including Aeropostale, DirectTV, Marriott, and Toshiba. WebiMax’s core products and services include Social Media Marketing, Search Engine Optimization, Website Design and Development, Paid Search, E-Commerce, and Search Engine Marketing.
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