Ken Wisnefski in Mobile Marketer on Facebook Ad Relevance Scores



“Facebook’s ad relevancy gives people an easy to understand metric that will be an extremely helpful tool for small businesses that may not be as media savvy,” said Ken Wisnefski, CEO of WebiMax.

“With a simple grade between 1-10, marketers can see if their ads are working better or worse with their target audience.

“Though it might scare some to think that ads with a poor grade will be served up less, Facebook is giving marketers the opportunity to edit the ads to score a higher grade and get it back on track,” he said.


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