Category Archives: Press

July 24 – Ken Wisnefski speaks with former NY Gov. David Patterson on Penn State | WOR Radio

Kenneth Wisnefski speaks with former N.Y. Governor David Patterson on the Penn State child abuse allegations.  Wisnefski digs deep in to the implications on the University and discusses their options from a reputation management stand point.  Listen to the Live interview here

July 23 – How to Build a Cult-Like Following | Fox News

“Sometimes businesses become one-dimensional. If they start to fall behind in one core area of their work, they lack the support beams to continue their success and hedge against challenges in other areas,” says Kenneth C. Wisnefski, founder and CEO of WebiMax.com, an Internet marketing company. It’s an important lesson for entrepreneurs and business owners.  […]

July 20 – Opinion: Health-care reform puts power of coverage back in small business owners’ hands | Washington Post

The United States Supreme Court largely upheld the Affordable Care Act in a 5 to 4 decision, marking a major victory for the Obama administration and greatly impacting small businesses.  Kenneth Wisnefski discusses the impact of the Affordable Care Act on small businesses.  Read more

July 19 – Basketball skill may not be only reason Rockets signed Jeremy Lin | LA Times

We know the Houston area is receptive, given the success of Yao Ming. In addition, the inroads that were developed with Yao Ming in the international Asian market can carry over and impact Jeremy Lin’s brand recognition.  Read more

July 19 – After Linsanity: Experts Weigh In on Lin’s Future in Media | Mashable

Nowadays that’s a big aspect, when marketers can look to some kind of metric to understand how beloved someone is by the public,” says Kenneth Wisnefski, a brand strategist and CEO of the Internet marketing company WebiMax.  Read more

July 19 – Knicks links: Jeremy Lin fallout continues | NJ Star Ledger

Lin’s transition from New York to Houston will likely eliminate the ‘feel good story’ he projected now that he is set to make $25 million over the next 3 years,’ Wisnefski says. ‘The end of the short-lived Jeremy Lin era in New York will likely bring an end to “Linsanity” and impacts his brand.  Kenneth […]

July 18 – Even in Houston, Lin boasts marketing potential reminiscent of Yao | Houston Chronicle

Kenneth Wisnefski is the brand strategist and Founder/CEO of WebiMax, an international Internet marketing company. He thinks “the second phase of the Lin brand, moving beyond the feel-good and overnight-sensation notion,” should prove highly lucrative, never mind his change of address.  Read more

July 18 – Will Fans Go Linsane For Jeremy In Houston? Don’t Bet On It | Forbes

Playing with a big contract in a smaller market, one with approximately one-eighth of New York’s Asian population, Lin carries the burden of expected stardom in a new town.  In New York the marketability (for an average Lin) would still be there because of all the media attention.  Read more

July 9 – ‘Internet Doomsday’ Passes Without Major Incident | Washington Post

Thousands worried that they would lose Internet access after the Federal Bureau of Investigation pulled the plug Monday on a safety net set up to keep machines infected with a widespread virus online.  Kenneth Wisnefski discusses online security.  Read more

June 22 – iOS vs. Android: Apple and Google map different routes | Software Development Times

The success of Android and iOS in part depends upon the innovation provided for each platform by third-party mobile app developers, and some would argue that Android has taken a beating as a result.  Here, Kenneth Wisnefski discusses the differences going forward.  Read more

June 21 – Who’s Minding the Twitter? Big Companies’ Most Painful Mis-Tweets | AOL Daily Finance

Retailers and consumer-products companies are increasingly using Twitter as a marketing tool, which has given them limitless opportunities to connect with their customers.  Kenneth Wisnefski discusses some of the worst tweets of the year.  Read more