Kenneth Wisnefski, online marketing expert and founder / CEO of WebiMax, feels “We are seeing a major player in the tech industry detracting from Google’s services and making them [Google] susceptible to losses in a market they have consistently dominated.” Read more
Category Archives: Press
June 13 – Six Lessons on Facebook from the NBA | About.com
Given the personal nature of the NBA’s players it is only natural for the NBA to embrace social media. “With the NBA, the players are more personal than some of the other sports. Kenneth Wisnefski discusses social media’s role in the Finals. Read more
June 13 – Zynga Heads for Pitsville | Ecommerce Times
Zynga may turn into a social gaming ghost town if it doesn’t come up with a smart mobile strategy and some killer new games soon. Kenneth Wisnefski shares his response on Zynga’s outlook. Read more
June 13 – How Young is too Young to Join Facebook? | Washington Post
Facebook is reportedly exploring the option of removing the minimum age requirement and allowing children under the age of 13 to access the platform with parental supervision. At this point, the social media titan requires users to register their birthdate at or above 13 years old. Read more
June 12 – NBA Finals expected to stir record amount of social media activity | SunSentinel
Kenneth Wisnefski, social media expert and founder and CEO of WebiMax, expects activity during the Finals to smash the record for Twitter chatter for a major sporting event. That was set during the New York Giants’ victory in the Super Bowl at 10,200 tweets per second. Read more
May 29 – Kidnapped in the city? St. Louis’ new tourism campaigns stirs up Chicagoans | Medill Reports
Kenneth Wisnefski discusses the use of mobile advertising on commuter rails. In particular, Wisnefski introduces the idea of QR codes in marketing strategies. Read more
May 28 – Shifting the Balance | Washington Post
Recently, proposed bills such as the Stop Online Piracy Act (SOPA) and the Protect IP Act (PIPA) have stalled, largely because of negative backlash by Internet companies and, more importantly, the Obama administration. Kenneth Wisnefski discusses online security in addition to the proposed SOPA and PIPA. Read more
May 25 – Facebook Pulls Camera App Out of Its Hat as Instagram Deal Pends | MacNewsWorld
Kenneth Wisnefski discusses Facebook’s development and launch of the new Facebook Camera App. Read more
May 25 – Why Facebook’s IPO Woes Matter To Marketers | CMO.com
Since coming online in 2004, Facebook has risen to the top of the social-media landscape and asserted itself as the essential platform for connecting with people over the Internet. Kenneth Wisnefski discusses Facebook’s IPO and its impact on marketers. Read more
May 24 – WebiMax to Host Penguin Update Webinar | PRWeb
Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced today that the company will host a webinar discussing Google, Inc.’s recent Penguin algorithm update and the future of internet marketing. Read more
May 17 – Facebook’s IPO | Bloomberg
Kenneth Wisnefski visits with Mark Crumpton of The Bottom Line to discuss the Facebook IPO on the eve of the offering. Watch more
May 16 – Time for Facebook to Grow Up | FOX Business
Just days before Facebook’s highly-anticipated initial public offering, some investors continue to fear an exodus of Facebook’s biggest advertisers if Mark Zuckerberg fails to tighten his focus on ad sales. The concern follows a report on Tuesday that General Motors (GM) will stop buying ads on Facebook, as it sees them as ineffective. Read more
May 14 – Google’s Penguin Freezing Out Small Business Searches | CNBC
“The Penguin update targets all the practices that search engine optimizers (SEO) have been doing for the past 10 years, such as getting paid links or spinning content articles and distributing them just to improve their ranking,” Todd Bailey, search engine expert and vice president of marketing at WebiMax. Read more
May 11 – Yahoo ‘Whoops’ Dominoes | Search Engine Journal
Pick a concern, any concern. That’s what some Yahoo internal minds could be thinking about the brand’s present state of affairs. Where could the trail of anxiety begin? Read more
May 11 – Pinterest Threatening Facebook? | The Street
Pinterest is quickly becoming more popular than Facebook for merchants says social media expert Ken Wisnefski. Watch more
May 11 – Google’s Penguin Update Hardest on Small Business | Business News Daily
Being at the top of a Google search results page is a highly sought piece of real estate for many businesses. After all, being listed near the top of the results page on Google can be the difference between gaining new customers and losing them to another company. Read more
May 10 – WebiMax Receives Multiple Awards from the Interactive Media Council | PR Web
Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced today that the company received multiple awards from the Interactive Media Council, Inc. for 2012. WebiMax received the Outstanding Achievement Award and Best in Class award for the second consecutive year. Read more
May 9 – What Google’s search changes mean for small biz | MarketWatch
Google Penguin is changing the search optimization game for small business, according to Todd Bailey of Webimax. He shares some suggestions on dealing with the changes with Alisa Parenti on Red, White and Blue Chips. Hear more
May 7 – WebiMax Launches PenguinWatch.com, a Google Update Resource Center | CBS Money Watch
Google officially announced the Penguin update is one of over 500 annual updates to their search algorithm, however the problem is the amount of sites that were wrongfully flagged. Last year when the company released their Panda Update, over 40% of websites were wrongfully penalized. Read more
May 7 – WebiMax Launches PenguinWatch.com, a Google Update Resource Center | San Francisco Chronicle
Google launched a major update to their search engine algorithm, titled the Penguin update on April 24th. The Penguin update targets websites and businesses that Google has identified as over-optimized and penalizes them for trying to trick their search algorithm and increase rankings. This update is predicted to impact 3% of all search queries. Read […]