Ken in Mobile Marketer discusses Twitter’s direct response strategy
“Marketers are efficient on Google’s ad platforms and are looking to shift spending to other options,” said Ken Wisnefski, founder-CEO of WebiMax.
“First up is obviously Facebook, but marketers are also looking at search engines Yahoo and Bing now. Pinterest, Instagram, and Snap Chat are all vying for those ad dollars as well,” he said.
Aug 15 - WebiMax Founder and CEO Kenneth Wisnefski Announces Strategic Revitalization | Reuters
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Mar. 19 - U.S. sales increase driven by online, savvy consumers | Hartford Business Journal
Twitter’s Mobile Push Resonates, Driving Revenue and Stock Value