Ken in NFIB on the Hyper-Local Movement

“People used to predict the end of brick and mortar because shopping online was so much more convenient with more choices—no searching through a huge store looking for a small item, no carrying items around a store, no traffic and no checkout lines,” he says. “But that prediction supposes that people really hate leaving the house, which is a fallacy. People love getting out and doing things—even shopping. So people are looking for the businesses that are streamlining that process.”

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