Ken in Mobile Marketer on Google’s 4th Quarter Earnings and Mobile Strategy

Critical mass
Google is number one for a reason – users typically find what they are looking for when they use it.

“Google seems to have reached a critical mass with its core business of simple text searches, and now it’s all about continually innovating to retain that number one status there,” said Ken Wisenfski, CEO/founder of WebiMax.

“However, while social media app innovation has simplified environments to drive the way people use mobile technology, Google has invested in so many different levels and areas of innovation that connect the Web to the physical world that it is hard to deny they are well positioned for the mobile revolution we currently find ourselves in the middle of.”

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