Ken in Mobile Marketer on Net Neutrality

 

 

 

“A reclassification that would provide Internet as a public utility is a win for both consumers and marketers,” said Ken Wisnefski, CEO/founder of WebiMax. “The alternative of allowing Internet fast lanes really only serves to insure prices go up first on high bandwidth services like Netflix and subsequently the consumer.

“But marketers also really benefit from having the clearest path possible to the consumer,” he said. “And today that is through a myriad of services, sites and apps that connect people to the Web through their mobile devices.”

 

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