“The kind of inventory-related information that connects people to the products they are looking for before they leave the house is such an advantage to brick-and-mortar retail at this stage that Wal-Mart’s exit from the program should not be too alarming,” Ken Wisnefski, founder and CEO of the internet marketing firm WebiMax, told Retail Dive.

“Wal-Mart, of course, being the largest and most profitable retailer the world has ever seen, can afford (for now) to jump out of that relationship,” he says. “I would venture to say that if current trends in location-based tech in mobile advertising indicate anything, Wal-Mart may be back at a later time.”

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Published by Kenneth Wisnefski

Kenneth Wisnefski is a serial web entrepreneur currently on his 3rd successful startup. His previous ventures include VendorSeek.com (founded in 2001, sold in 2008), ImpactDirect (founded in 2005, sold in 2008) and WebiMax (founded in 2008). Mr. Wisnefski is an expert source in entrepreneurship, small business, online marketing, social media, and online security. Under Mr. Wisnefski’s leadership, WebiMax has grown from a small startup with 4 employees in 2008 to 130 employees and $8 million in revenue in 2011. WebiMax works with over 600 clients worldwide from individual and small business to large firms including Aeropostale, DirectTV, Marriott, and Toshiba. WebiMax’s core products and services include Social Media Marketing, Search Engine Optimization, Website Design and Development, Paid Search, E-Commerce, and Search Engine Marketing.

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