“This is an interesting move because it clearly shows Facebook is becoming more interested in selling products via their platform,” said Ken Wisnefski, founder/CEO of WebiMax, Camden, NJ. “Which is a bit of a deviation from where they positioned themselves in the past.
“The fact mobile purchasing is on such a growth curve, integrating features such as this in to Facebook give the platform even more mobile purchasing prominence,” he said.
“They can tie in what they searched for and display a wide range of those potential products,” Mr. Wisnefski said. “It’s an interesting angle.”