Ken lent his insights to Social Media Monthly Magazine on the ephemeral messaging app Snapchat’s efforts to monetize their platform with advertising.
“Ask MySpace what ads will do to your platform,” said Wisnefski. “At the end of the day, trendy platforms like SnapChat start to lose their cool once more focused advertising begins to interfere with user experience. Like anything else, if done effectively, they could be viewed as a common nuisance that all digital media now has more of. If overdone, it could turn off its audience pretty quickly and watch them move to a new platform” Click Here to Read the Full Interview