Ken lent his insights to Social Media Monthly Magazine on the ephemeral messaging app Snapchat’s efforts to monetize their platform with advertising.

“Ask MySpace what ads will do to your platform,” said Wisnefski.  “At the end of the day, trendy platforms like SnapChat start to lose their cool once more focused advertising begins to interfere with user experience. Like anything else, if done effectively, they could be viewed as a common nuisance that all digital media now has more of. If overdone, it could turn off its audience pretty quickly and watch them move to a new platform” Click Here to Read the Full Interview

Published by Kenneth Wisnefski

Kenneth Wisnefski is a serial web entrepreneur currently on his 3rd successful startup. His previous ventures include VendorSeek.com (founded in 2001, sold in 2008), ImpactDirect (founded in 2005, sold in 2008) and WebiMax (founded in 2008). Mr. Wisnefski is an expert source in entrepreneurship, small business, online marketing, social media, and online security. Under Mr. Wisnefski’s leadership, WebiMax has grown from a small startup with 4 employees in 2008 to 130 employees and $8 million in revenue in 2011. WebiMax works with over 600 clients worldwide from individual and small business to large firms including Aeropostale, DirectTV, Marriott, and Toshiba. WebiMax’s core products and services include Social Media Marketing, Search Engine Optimization, Website Design and Development, Paid Search, E-Commerce, and Search Engine Marketing.

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