More and more companies have been focusing on how to use geo-location as a part of their social media strategy in order to increase their conversion rate.
However, implementing such a strategy can seem difficult.
“What it could mean mechanically is that if there is a product that you’ve searched for online recently or a company that you follow on Twitter, then a nearby small business can make you aware that they carry that product or brand at a discount,” says Ken Wisnefski, founder and CEO at WebiMax.
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