More and more companies have been focusing on how to use geo-location as a part of their social media strategy in order to increase their conversion rate.
However, implementing such a strategy can seem difficult.
“What it could mean mechanically is that if there is a product that you’ve searched for online recently or a company that you follow on Twitter, then a nearby small business can make you aware that they carry that product or brand at a discount,” says Ken Wisnefski, founder and CEO at WebiMax.
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Published by Kenneth Wisnefski
Kenneth Wisnefski is a serial web entrepreneur currently on his 3rd successful startup. His previous ventures include VendorSeek.com (founded in 2001, sold in 2008), ImpactDirect (founded in 2005, sold in 2008) and WebiMax (founded in 2008). Mr. Wisnefski is an expert source in entrepreneurship, small business, online marketing, social media, and online security. Under Mr. Wisnefski’s leadership, WebiMax has grown from a small startup with 4 employees in 2008 to 130 employees and $8 million in revenue in 2011. WebiMax works with over 600 clients worldwide from individual and small business to large firms including Aeropostale, DirectTV, Marriott, and Toshiba. WebiMax’s core products and services include Social Media Marketing, Search Engine Optimization, Website Design and Development, Paid Search, E-Commerce, and Search Engine Marketing.
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