NEW YORK (TheStreet) — When your company has the kind of brand recognition that very few companies can even dream of, is changing the name a good idea?
Well, if your goals have expanded beyond just search-engine algorithms and into taking over the entire universe and your name is Google (GOOGL – Get Report), then the answer is yes. While Google’s decision to create a parent company, dubbed Alphabet, defies all traditional logic, it took a lot of courage and is a brilliant move.
As a customer of Google’s for over 15 years, I have seen the company grow from an innovator focused on the search-engine business to a multi-faceted organization that invests in everything from self-driving cars to finding new ways to extend life.
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Published by Kenneth Wisnefski
Kenneth Wisnefski is a serial web entrepreneur currently on his 3rd successful startup. His previous ventures include VendorSeek.com (founded in 2001, sold in 2008), ImpactDirect (founded in 2005, sold in 2008) and WebiMax (founded in 2008). Mr. Wisnefski is an expert source in entrepreneurship, small business, online marketing, social media, and online security. Under Mr. Wisnefski’s leadership, WebiMax has grown from a small startup with 4 employees in 2008 to 130 employees and $8 million in revenue in 2011. WebiMax works with over 600 clients worldwide from individual and small business to large firms including Aeropostale, DirectTV, Marriott, and Toshiba. WebiMax’s core products and services include Social Media Marketing, Search Engine Optimization, Website Design and Development, Paid Search, E-Commerce, and Search Engine Marketing.
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