Mar. 10 – Kony 2012 offers businesses lessons on viral marketing | Washington Post

This is now becoming more than a trend — viral is, in large part, the future of marketing. We’ve seen the physics of viral, most recently with “Tebowmania” and then its maturation with “Lin-sanity.”  But individuals, companies and now social causes are harnessing the exceptional power of viral for significant marketing gain.  Read more