It was a leaderless movement that waged war via new media. It got big people to back down and mighty corporations to change their ways. Stoked by the blogosphere and social media, the public outcry against talk-show host Rush Limbaugh may have helped spur an exodus of sponsors from his show, both nationally and locally. Read more
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How 10,000 Characters Makes Twitter Relevant Again for Marketers - By Ken Wisnefski