The media frenzy surrounding the sudden rise of New York Knicks point guard Jeremy Lin may be cooling, but it offers important branding lessons on how small businesses can raise their profiles. Lin’s surge to fame primarily reflected through social media and traditional media coverage alike has given marketers and advertisers an opportunity to leverage a trending phenomenon. Furthermore, it provides an example of an age-old marketing tactic. Read more
Nov. 7th: Ken Discusses How Facebook and Twitter Transformed the Election with the Philadelphia Inqu...
Blackberry's Security Acquisition Might Help 'Win Back a Sizable Share of the Market'
Ken Wisnefski Discusses the Chinese Mobile Shopping Market with Mobile Marketer's Michael Barris
Brazil bans messaging app WhatsApp - Ken Weighs In