Tag Archives: obama

Nov. 14th: Kenneth Wisnefski Discusses Obama’s Social Strategy

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Kenneth Wisnefski on AMA's E-Newsletter

Yesterday, the American Marketing Association released their monthly E-Newsletter and in this month’s edition, Ken offered his thoughts on the 2012 campaign and how social media helped lead Obama to victory.

Ken states: “The President [had] a stronger social media influence rating online, and was able to connect and engage with his audience more so than Governor Romney was.”

Read more at MarketingPower.com.

Nov. 5th: Kenneth Wisnefski Discusses Obama’s Twitter Campaign with I.B. Times

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“Obama placed major emphasis on leveraging the Internet to engage with voters while John McCain virtually ignored leveraging social media and engaging with voters online,” wrote Kenneth Wisnefski, founder of the Internet marketing company WebiMax, in a statement. “Social media has only dramatically risen in prominence since then.”  Read more on I.B. Times.