Tag Archives: press

Just weeks after touting a reorg that would set it on a new and profitable path, Best Buy has jettisoned its CEO of 28 years, Brian Dunn. Best Buy has been in trouble for a while and has not made enough strategic moves to improve its position, said Kenneth C. Wisnefski, founder and CEO of […]

Most online shoppers have been there: You find a product you like online, you add it to the shopping cart and proceed to checkout . . . and then, at the last minute, you have second thoughts and close the window, telling yourself you’ll sleep on it and come back later.  Read more

Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced that WebiMax [the company] has seen a major growth in overseas markets through Q1 of 2012. In particular, the company has successfully partnered with over 200% more clients in Asian and European markets.  Read more

It comes as little surprise that Amazon is stealing Wal-Mart’s discount thunder, says Kenneth Wisnefski, founder and CEO of Webimax, which develops online marketing strategies for retailers such as Aéropostale (ARO) and Sam’s Club (WMT).  Read more

“This major change serves as a call-to-action for marketers to re-evaluate their on-site and brand message,” Kenneth Wisnefski, founder and CEO of search engine optimization firm, WebiMax, said. “Google is calling this the ‘next generation of search,’ and appears to be placing more precedence on facts and direct answers.”   Read more

In hopes of giving a boost to small businesses in need of capital, President Obama signed the bipartisan Jumpstart Our Business Startups (JOBS) Act into law today (April 5).  Read more

Kenneth Wisnefski, founder and CEO of WebiMax, a leading search engine optimization firm, announced the online search industry has undertaken major changes in the past year and further indicates more changes are expected in the short-term.  Read more

But while requesting this information might be unusual among employers generally, Kenneth Wisnefski, social media expert and founder/CEO of WebiMax, said: “We see this very often, especially in public service work including teachers, police and government officials.”  Read more

Large companies often have the luxury of investing in their employees by offering to pay for graduate education programs. While that is not always an option for small business owners on tight budgets, there are ways to implement continuing education strategies that will keep a workforce happy and informed without eating into a company’s bottom […]

Recent reports that some businesses and government agencies are asking job applicants to share their personal login information for Facebook is driving a heated debate on online privacy. Online marketing expert Kenneth Wisnefski wrote in the Washington Post that the debate could lead to litigation brought by job seekers and possibly to legislation protecting job […]

When it comes to cell phones, lower prices and competition among service providers transformed what was once a luxury for the privileged few to a necessity for the masses. They evolved from the expensive “car phone,” carried in bags, to today’s tiny-by-comparison smartphones, which are used for far more than making calls and sending text […]

The Mega Millions lottery jackpot has hit a record $500 million. Would you quit working if you won it?  If you have a job interview this week, that is hardly an idle question. The lottery, to be drawn Friday, is on a lot of people’s minds this week, and as a result hiring managers may […]

A rare piece of bipartisan legislation aimed at helping spur job creation is currently making its way through Congress. The Jumpstart Our Business Startups (or JOBS) Act is a package of six bills that would ease various Securities and Exchange Commission rules that apply to small businesses looking to secure financing.  Read more

Retail sales for February exceeded expectations by one-tenth of a percent, according to official figures released by the U.S. Department of Commerce. The results, buttressed by strong automotive sales, were largely driven by customers using the power of the Internet.  Kenneth Wisnefski, founder and CEO of Internet marketer WebiMax, said he feels “the increase is […]

Remember those step-by-step procedures you learned in school for calculations and data processing? Those procedures your teacher told you you’d never need because other people would take care of it?  Well those other people work for Google, and those procedures—those operations that result in what is essentially automated reasoning through an algorithm—well, they are changing. […]

When WebiMax, a Mount Laurel, N.J.-based search engine optimization firm, placed its first QR code on a banner at the 2011 Search Marketing Expo in New York, company founder Ken Wisnefski was impressed that it was scanned by 250 people. That led him to refine his QR strategy to track people who arrived at the […]

Acceptance of quick-response (QR) codes–those square bar codes that connect consumers to a website, video or special offer–is increasing at a rapid clip. Digital market research firm comScore found that roughly 20.1 million people scanned QR codes with their phones in a three-month average period ending October 2011, vs. 14 million in June 2011.  Read […]