“We’re seeing the use of geo-location—meaning pushing out ads to people within a given radius of a business,” says Ken Wisnefski, founder and CEO of internet marketer, WebiMax. “It used to be a difficult prospect to incorporate people’s vicinity to your business into your Internet marketing and advertising campaigns. But social media makes this simple and cheap, for example using Facebook’s Local Awareness Ad product, you can create ad campaigns for as little as $5 a day.”