Ken Wisnefski in YP Advertising Solutions: Turning “Likes into “Loves”

Looks Aren’t Enough

Many people get smitten by a pretty face, but lasting love requires something deeper.

“Visuals are a big part of attracting people to your content, but generic images won’t get you from like to love,” says digital marketing expert Ken Wisnefski. “You need to couple your content with a strong image that helps you tell your story by being funny, ironic, provocative, or just bright and aesthetically-pleasing.”

Search in Your Own Backyard

Want to fall in love with the boy or girl next door? Local search marketing campaigns are a great way to provide a more personal touch that can attract customers.

“Geotarget the content to the people in that area, and you will get you more responses, more leads, and more sales,” Wisnefski says. “An easy way to do this is to monitor your keywords in a specific area, so that you can find engaging content for your local audience.”

Show Some Humility

No one likes a pushy suitor. “Be social, but not overly promotional,” Wisnefski says. “You don’t want to turn off the followers you worked so hard to get. Be friendly and conversational, deliver great content to your fans, and they will reward you by sharing your content.”

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