“Snapchat can be an effective marketing tool for businesses targeting a younger clientele,” said Ken Wisnefski, founder and CEO of Internet marketing company WebiMax. Businesses can promote specific products, offer discounts and use the Snapchat Stories feature to entice younger audiences to engage in their brand, he added.
Because of this, however, Snapchat isn’t worth your time or money if younger generations aren’t your target customers — at least not right now.
“For marketers catering to an older demographic, Snapchat isn’t going to provide them with the return on investment to make it worthwhile,” Wisnefski said. “Of course, there was once a time when Facebook was viewed as a platform for
younger people, and that is certainly no longer the case.”