“Snapchat can be an effective marketing tool for businesses targeting a younger clientele,” said Ken Wisnefski, founder and CEO of Internet marketing company WebiMax. Businesses can promote specific products, offer discounts and use the Snapchat Stories feature to entice younger audiences to engage in their brand, he added.
Because of this, however, Snapchat isn’t worth your time or money if younger generations aren’t your target customers — at least not right now.
“For marketers catering to an older demographic, Snapchat isn’t going to provide them with the return on investment to make it worthwhile,” Wisnefski said. “Of course, there was once a time when Facebook was viewed as a platform for
younger people, and that is certainly no longer the case.”
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Published by Kenneth Wisnefski
Kenneth Wisnefski is a serial web entrepreneur currently on his 3rd successful startup. His previous ventures include VendorSeek.com (founded in 2001, sold in 2008), ImpactDirect (founded in 2005, sold in 2008) and WebiMax (founded in 2008). Mr. Wisnefski is an expert source in entrepreneurship, small business, online marketing, social media, and online security. Under Mr. Wisnefski’s leadership, WebiMax has grown from a small startup with 4 employees in 2008 to 130 employees and $8 million in revenue in 2011. WebiMax works with over 600 clients worldwide from individual and small business to large firms including Aeropostale, DirectTV, Marriott, and Toshiba. WebiMax’s core products and services include Social Media Marketing, Search Engine Optimization, Website Design and Development, Paid Search, E-Commerce, and Search Engine Marketing.
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