Ken Wisnefski was quoted in the International business times on why Netflix may not share their information on their ratings:
Exactly how many of those subscribers watch, say, “House of Cards” is a matter of pure speculation, and analysts say that could be for one of two reasons: Either ratings for Netflix shows are terrible, or they’re through the roof. Either way, Ken Wisnefski, chief executive of the Internet marketing company WebiMax, said Netflix has an incentive to keep us in the dark.
“If it’s bad, it would prevent players such as an Adam Sandler from getting involved in the process,” Wisnefski said. “If it’s really good, it will intensify efforts from other competitors.”
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Published by Kenneth Wisnefski
Kenneth Wisnefski is a serial web entrepreneur currently on his 3rd successful startup. His previous ventures include VendorSeek.com (founded in 2001, sold in 2008), ImpactDirect (founded in 2005, sold in 2008) and WebiMax (founded in 2008). Mr. Wisnefski is an expert source in entrepreneurship, small business, online marketing, social media, and online security. Under Mr. Wisnefski’s leadership, WebiMax has grown from a small startup with 4 employees in 2008 to 130 employees and $8 million in revenue in 2011. WebiMax works with over 600 clients worldwide from individual and small business to large firms including Aeropostale, DirectTV, Marriott, and Toshiba. WebiMax’s core products and services include Social Media Marketing, Search Engine Optimization, Website Design and Development, Paid Search, E-Commerce, and Search Engine Marketing.
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