Ironically, the lack of marketing surrounding Ello may be one of the reasons the social network won’t fly, says Ken Wisnefski , CEO of Mount Laurel, N.J.-based Web marketing services provider WebiMax.
“People looking to share content in Ello will have to troll Facebook to find it, go back to Ello and share it,” he says on Friday. “It won’t be long before they realize they could have just stayed on Facebook.”
Wisnefski says it’s the same problem that doomed initially hot, invite-only Google+ to becoming “a boring, lonely place.”
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Published by Kenneth Wisnefski
Kenneth Wisnefski is a serial web entrepreneur currently on his 3rd successful startup. His previous ventures include VendorSeek.com (founded in 2001, sold in 2008), ImpactDirect (founded in 2005, sold in 2008) and WebiMax (founded in 2008). Mr. Wisnefski is an expert source in entrepreneurship, small business, online marketing, social media, and online security. Under Mr. Wisnefski’s leadership, WebiMax has grown from a small startup with 4 employees in 2008 to 130 employees and $8 million in revenue in 2011. WebiMax works with over 600 clients worldwide from individual and small business to large firms including Aeropostale, DirectTV, Marriott, and Toshiba. WebiMax’s core products and services include Social Media Marketing, Search Engine Optimization, Website Design and Development, Paid Search, E-Commerce, and Search Engine Marketing.
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