’Ello, Facebook! Sincerely, Your New Ad-Free Competitor

Ironically, the lack of marketing surrounding Ello may be one of the reasons the social network won’t fly, says Ken Wisnefski , CEO of Mount Laurel, N.J.-based Web marketing services provider WebiMax.

“People looking to share content in Ello will have to troll Facebook to find it, go back to Ello and share it,” he says on Friday. “It won’t be long before they realize they could have just stayed on Facebook.”

Wisnefski says it’s the same problem that doomed initially hot, invite-only Google+ to becoming “a boring, lonely place.”

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