“A Web site that is mobile responsive and content are key for a lot of reasons, even if we’re talking about markets where social media apps are preferred,” said Ken Wisnefski, founder and CEO of WebiMax.
“We have markets where people are going right to the source, so blog content is a huge factor, and that content needs to live somewhere that is easily read on mobile devices, if that content has any hope of being shared over social media channels.
“We have markets where people primarily turn toward social media and messaging apps like WhatsApp, WeChat and KakaoTalk, but we have influencers on social media who have to have a source of information to have something to either share or say, so that comes back again to the content,” he said.
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Published by Kenneth Wisnefski
Kenneth Wisnefski is a serial web entrepreneur currently on his 3rd successful startup. His previous ventures include VendorSeek.com (founded in 2001, sold in 2008), ImpactDirect (founded in 2005, sold in 2008) and WebiMax (founded in 2008). Mr. Wisnefski is an expert source in entrepreneurship, small business, online marketing, social media, and online security. Under Mr. Wisnefski’s leadership, WebiMax has grown from a small startup with 4 employees in 2008 to 130 employees and $8 million in revenue in 2011. WebiMax works with over 600 clients worldwide from individual and small business to large firms including Aeropostale, DirectTV, Marriott, and Toshiba. WebiMax’s core products and services include Social Media Marketing, Search Engine Optimization, Website Design and Development, Paid Search, E-Commerce, and Search Engine Marketing.
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