Ken Wisnefski in Mobile Marketer on the Apple Watch

The wearable tech market has been difficult to read with consumer sentiment being somewhat nebulous, yet Apple’s watch managed to dominate the company’s news in the quarter.
“So far there doesn’t seem to be a definitive product in the wearable tech space,” said Ken Wisnefski, founder-CEO of Webimax. “If Apple can bridge the gap between the different reasons consumers have for purchasing a wearable, they can surely dominate the space.”

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