According to social media expert Ken Wisnefski, traffic to the news sites may decrease, but consumption of stories in the newsfeed will increase and of course, revenue from the deal and ads that run alongside the content are a possibility.
“The worry for publishers is that Facebook has the power to decide what shows up inside people’s feed and can simply tweak an algorithm and a site can get significantly less traffic,” Ken says. ”From Facebook’s angle, there’s no incentive to show stories that take people away from Facebook.”
“I think it’s feasible that this model could move to other social media networks,” Ken adds. “But between Facebook’s massive user base of 1.4 billion people, its knowledge about all those users, and its easy to use, easy to share format and the widest demographic, Facebook definitely has an advantage.”
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Published by Kenneth Wisnefski
Kenneth Wisnefski is a serial web entrepreneur currently on his 3rd successful startup. His previous ventures include VendorSeek.com (founded in 2001, sold in 2008), ImpactDirect (founded in 2005, sold in 2008) and WebiMax (founded in 2008). Mr. Wisnefski is an expert source in entrepreneurship, small business, online marketing, social media, and online security. Under Mr. Wisnefski’s leadership, WebiMax has grown from a small startup with 4 employees in 2008 to 130 employees and $8 million in revenue in 2011. WebiMax works with over 600 clients worldwide from individual and small business to large firms including Aeropostale, DirectTV, Marriott, and Toshiba. WebiMax’s core products and services include Social Media Marketing, Search Engine Optimization, Website Design and Development, Paid Search, E-Commerce, and Search Engine Marketing.
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