The sudden rise in use of mobile technology and the innovation in that technology is opening up new opportunities for small businesses to increase their foot traffic and sales. Next time you’re in a public space look around and you will see a lot of people on their mobile devices, and chances are those folks are either checking their social media profiles, i.e., Facebook, or conducting a local search.
Luckily, Facebook has provided a way to for your company to reach out to those people that are near your business while at the same time targeting folks that are interested in the types of products that your business carries. This is something Facebook calls Local Awareness ads, and you can easily get started using them for as little as $5 a day.
By using Local Awareness ads, you can set the radius around your business that you want Facebook to push the ad out to. Facebook also has a lot of options to target the right people based on their interests, purchasing behavior, even job title. Facebook also just purchased the ecommerce search engine “The Find” last weekend, which should make Facebook’s already stellar targeting even more so.