In Ken Wisnefski’s latest article in The Washington Post’s “On Small Business” section, he discusses the NFL referee lockout and its possible effects on the NFL’s brand and fan loyalty. Read more at WashingtonPost.com.
Tag Archives: ken wisnefski
Does the NFL Really Need to Protect its Brand?
Recently, the National Football League has been at the center of a controversy surrounding its replacement referees and the ongoing labor dispute with its regular officials. In my last article on PR News Online, I discussed the importance of utilizing public relations to address the issues at hand and keep the situation from becoming a […]
Sept. 18th: New PR Strategy May Earn the NFL an MVP Award | PR News Online
Ken Wisnefski discusses the NFL’s current PR efforts and how a revitalized strategy could make their brand even stronger. Read more at PR News Online.