Aug 13 – Atlantic City Casino Revenue Continues to Fall- Down 10 Percent for July | City Biz List

Kenneth Wisnefski, NJ-based entrepreneur, online marketing expert, and founder / CEO of WebiMax, feels “it is clear that Atlantic City gaming venues have not adapted to today’s marketing despite increased competition.”  Wisnefski further states “their marketing strategies work to promote Atlantic City using tactics only visible to localized markets and there are millions of potential consumers their plans ignore.” Read more

Aug 7 – Shattering Records at the Social Olympics | Social Media Monthly

Live-streaming is a savior for die-hard fans, and social media has been ideal for those interested in results feeds and athlete personalities. On the other hand, live streaming and social media have also spoiled the surprise and suspense of the tape delay TV coverage – valuable commodities in Olympic broadcasting,” states Kenneth Wisnefski, social media expert and Founder/CEO of WebiMax.  Read more

Aug 6 – An Interview with Kenneth Wisnefski | Promotion World

In an exclusive interview, Ken Wisnefski, Founder and CEO of WebiMax, talks about some of the major shifts taking place right now in the digital world – such as so-called social-search, Panda and Penguin Algorithm updates that change the game for backlinks, the keys for running successful online marketing campaigns, and so on. He also shares some insights, marketing tips and much more.  Read more

Aug 6 – Gabby Douglas (Naturally) Cashes In On London Olympics. But Can She Keep It Going? | Forbes

Social media allows her to keep her name and brand out there,” says Wisnefski, who thinks Douglas and others can use it effectively to promote exhibition tours, the better to keep her athletic prowess out front after London, at least occasionally. “But it can also go the other way, as with Michael Phelps.”  Read more

July 27 – Impact of Social Media on the Olympics Highlighted by Twitter | Community News

“We simply have never seen such comprehensive engagement as this,” states Kenneth Wisnefski, social media expert and Founder/CEO of WebiMax. “Social media, and Twitter specifically, is driving an unprecedented, real-time, and interconnected experience that improves spectatorship and promotes the Olympic brand – the pinnacle being the London Eye Twitter Positivity Lightshow.  Read more

July 24 – Ken Wisnefski speaks with former NY Gov. David Patterson on Penn State | WOR Radio

Kenneth Wisnefski speaks with former N.Y. Governor David Patterson on the Penn State child abuse allegations.  Wisnefski digs deep in to the implications on the University and discusses their options from a reputation management stand point. 

      Listen to the Live interview here

July 24 – Ken Speaks with ESPN Radio on Penn State | ESPN Radio

Kenneth Wisnefski discusses with ESPN Radio the implications on Penn State and their reputation going forward. 

      Listen to the Live interview here

July 23 – How to Build a Cult-Like Following | Fox News

“Sometimes businesses become one-dimensional. If they start to fall behind in one core area of their work, they lack the support beams to continue their success and hedge against challenges in other areas,” says Kenneth C. Wisnefski, founder and CEO of WebiMax.com, an Internet marketing company. It’s an important lesson for entrepreneurs and business owners.  Read more

July 19 – Knicks links: Jeremy Lin fallout continues | NJ Star Ledger

Lin’s transition from New York to Houston will likely eliminate the ‘feel good story’ he projected now that he is set to make $25 million over the next 3 years,’ Wisnefski says. ‘The end of the short-lived Jeremy Lin era in New York will likely bring an end to “Linsanity” and impacts his brand.  Kenneth Wisnefski discusses the impact on Lin’s brand.  Read more