Monthly Archives: September 2012

Sept. 25th: NFL Referee Debacle Illustrates the Importance of Building a Powerful Business Brand

In Ken Wisnefski’s latest article in The Washington Post’s “On Small Business” section, he discusses the NFL referee lockout and its possible effects on the NFL’s brand and fan loyalty.  Read more at WashingtonPost.com.

Does the NFL Really Need to Protect its Brand?

Recently, the National Football League has been at the center of a controversy surrounding its replacement referees and the ongoing labor dispute with its regular officials.  In my last article on PR News Online, I discussed the importance of utilizing public relations to address the issues at hand and keep the situation from becoming a […]

What’s In A Name?

This weekend, I read a blog post by our own Todd Bailey in which he discusses Scott Van Nuzer’s recent photo opportunity with President Obama at his pizzeria in Florida.  After reading Todd’s blog (and subsequently, watching the the video which accompanied the post), I decided to research the topic a bit further and surprisingly found […]