Nov. 13th: What the President Can Learn From Business Executives

WebiMax Founder & CEO Kenneth Wisnefski discussed the Budget Control Act of 2011, the “fiscal cliff” and the potential consequences of the U.S. budget crisis with FOX Business yesterday. In the interview, Ken states: “Businesses are on the front lines, they see things and can explain how they impact their business’ balance sheets, hiring and […]

Nov. 11th: Kenneth Wisnefski Speaks with The Philadelphia Inquirer

Earlier today, Ken spoke with the Philadelphia Inquirer’s John Timpane about the Presidential Election and the impact social networks such as Twitter made on Election Day. Ken said, “(Obama) directly engaged with his follower base in aggressively connecting with them during Election Day” and believes this high level of engagement may have led to his […]

Nov. 8th: Ken Wisnefski Discusses the Role of Public Relations in the 2012 Presidential Election on PR News

WebiMax CEO, Kenneth Wisnefski recently discussed the integral role of public relations in the 2012 Presidential Election and how Romney and Obama’s PR strategies were essential to their campaign efforts. In the article, Ken states:  “The role of online PR was particularly important for both Romney and Obama this year, as one of the primary […]

Is Obama’s Social Media Following Responsible for his ‘Four More Years’?

The results are in and Barack Obama will remain in the White House until 2016, but after participating in the most costly campaign to date, what really gave the President the advantage in the polls? As the incumbent, his visibility going into the campaign was far greater than Mitt Romney’s.  Additionally, the Commander-in-Chief boosted his […]

Nov. 7th: Ken Discusses How Facebook and Twitter Transformed the Election with the Philadelphia Inquirer

WebiMax Founder & CEO, Kenneth Wisnefski discusses the importance of social networks such as Facebook and Twitter in this year’s election and how social media has impacted the campaign. According to Ken, “4 out of 10 voters indicate their decision will be based on some of the activity heard on social media.” For the full […]

Nov. 6th: Kenneth Wisnefski Discusses Obama’s Last-Minute Twitter Surge with The Daily Beast

Ken Wisnefski discusses Obama’s last-minute Twitter interactions during Election Day 2012 and how social media impacted his campaign. In the article, the author notes:  “According to Wisnefski, real-time updates on Twitter can—and will—influence voters before they go to the polls.” To read the full story, visit The Daily Beast.

What’s In A Name?

This weekend, I read a blog post by our own Todd Bailey in which he discusses Scott Van Nuzer’s recent photo opportunity with President Obama at his pizzeria in Florida.  After reading Todd’s blog (and subsequently, watching the the video which accompanied the post), I decided to research the topic a bit further and surprisingly found […]