Nov. 13th: What the President Can Learn From Business Executives

Kenneth Wisnefski on FOX Business

WebiMax Founder & CEO Kenneth Wisnefski discussed the Budget Control Act of 2011, the “fiscal cliff” and the potential consequences of the U.S. budget crisis with FOX Business yesterday.

In the interview, Ken states: “Businesses are on the front lines, they see things and can explain how they impact their business’ balance sheets, hiring and investing practices and financial decisions.”

The full story is available to read online at  Read more

Nov. 11th: Kenneth Wisnefski Speaks with The Philadelphia Inquirer

Kenneth Wisnefski on

Earlier today, Ken spoke with the Philadelphia Inquirer’s John Timpane about the Presidential Election and the impact social networks such as Twitter made on Election Day.

Ken said, “(Obama) directly engaged with his follower base in aggressively connecting with them during Election Day” and believes this high level of engagement may have led to his victory.

For the full story, visit, the official site of the Philadelphia Inquirer & Daily News.

Nov. 8th: Ken Wisnefski Discusses the Role of Public Relations in the 2012 Presidential Election on PR News

Kenneth Wisnefski on PR News

WebiMax CEO, Kenneth Wisnefski recently discussed the integral role of public relations in the 2012 Presidential Election and how Romney and Obama’s PR strategies were essential to their campaign efforts.

In the article, Ken states:  “The role of online PR was particularly important for both Romney and Obama this year, as one of the primary focal points of their campaigns was enhancing their reach and visibility on the Web.”

For more, read the full article at PR News Online.

Is Obama’s Social Media Following Responsible for his ‘Four More Years’?

The results are in and Barack Obama will remain in the White House until 2016, but after participating in the most costly campaign to date, what really gave the President the advantage in the polls?

As the incumbent, his visibility going into the campaign was far greater than Mitt Romney’s.  Additionally, the Commander-in-Chief boosted his efforts in this year’s race to the White House, creating a campaign that was both effective and innovative.  Although these factors weighed heavily into Obama’s success in this year’s election, the greatest single contributor to his campaign efforts may have been social media.

Social media played a significant role in Obama’s 2008 campaign and this year saw those efforts taken to an even higher level.  With a combined following of over 50 million individuals on Facebook and Twitter, the President’s online presence is virtually unparalleled.  Unlike his 2008 campaign, which focused largely on Facebook, YouTube and the now-dwindling MySpace, Obama has utilized Twitter as a primary social engagement tool this year.  In fact, his last-minute Twitter interactions are likely to become the framework for Election Day campaign efforts in the years ahead.  The “#VoteObama” hashtag was a worldwide trend on Election Day and helped to keep the President firmly in the minds of American voters on Nov. 6th, without the aid of traditional platforms such as commercials and billboards.

Social media has provided a major outlet for Presidential candidates, voters, business owners and virtually every individual to maximize their “real-time relevancy”.  Obama capitalized on the social media trend and for two consecutive elections, it has paid off.  Future campaigns will see the 2008 and 2012 elections as shining examples of the power social media provides to candidates.

While Obama’s social following may not have been the only contributing factor to his return to the White House, it certainly played a substantial part in the campaign’s reach, visibility and ultimately, success.

Nov. 7th: Ken Discusses How Facebook and Twitter Transformed the Election with the Philadelphia Inquirer

Kenneth Wisnefski on

WebiMax Founder & CEO, Kenneth Wisnefski discusses the importance of social networks such as Facebook and Twitter in this year’s election and how social media has impacted the campaign.

According to Ken, “4 out of 10 voters indicate their decision will be based on some of the activity heard on social media.”

For the full story, check out the Philadelphia Inquirer online at

Nov. 6th: Kenneth Wisnefski Discusses Obama’s Last-Minute Twitter Surge with The Daily Beast

Kenneth Wisnefski on The Daily Beast

Ken Wisnefski discusses Obama’s last-minute Twitter interactions during Election Day 2012 and how social media impacted his campaign.

In the article, the author notes:  “According to Wisnefski, real-time updates on Twitter can—and will—influence voters before they go to the polls.”

To read the full story, visit The Daily Beast.

What’s In A Name?

This weekend, I read a blog post by our own Todd Bailey in which he discusses Scott Van Nuzer’s recent photo opportunity with President Obama at his pizzeria in Florida.  After reading Todd’s blog (and subsequently, watching the the video which accompanied the post), I decided to research the topic a bit further and surprisingly found that according to Google’s suggested search… Scott Van Nuzer doesn’t exist.

Where in the World is Scott Van Nuzer?
Google Instant, a feature that was designed to supplement suggested search, (A.K.A. autocomplete) has been around for a while now and has actually proven to be fairly accurate and effective at predicting queries as users enter them.  However, the term “Scott Van Nuzer” offered no Google Instant results.  Instead, the search engine recommended the term “Scott Van Duzer”, which yielded a plethora of relevant results from legitimate, authoritative sites including news outlets and popular blogs.

Digging a bit deeper, I found that “Scott Van Nuzer” also provides results from sources such as ABC News, CBS News, Yahoo! and New York Magazine.  The pages and articles found within the SERPs for both terms are clearly referring to the same individual, but obviously, only one name can be correct.

Van Nuzer vs. Van Duzer
As far as Google is concerned; the pizzeria owner question is in fact Scott Van Duzer, although many other sites refer to him differently.  The nomenclatural nightmare seems to stem from his restaurant’s Yelp profile.  In various comments that appeared on the page following the “bearhug” incident, several commenters referred to the Big Apple Pizza owner as “Van Nuzer” and many news and media outlets followed suit.  Google’s algorithm was able to sort out the confusion in the SERPs, but other small businesses may not be so lucky.

The Butterfly Effect
A simple grammatical error could have significantly affected Scott Van Duzer and his business’ online visibility following a publicity stunt which should have actually helped his brand gain awareness on the Web.  Such issues validate the usefulness of digital brand management and should serve as a reminder to business owners that it is absolutely critical to carefully monitor their company’s presence online.

Virtually every company can benefit from incorporating brand management techniques into their marketing initiatives; online and offline.  If Scott Van Duzer’s story has taught business owners anything, it should be the importance of both their name and brand and how these terms are being presented throughout the Web.