JGS: How has social media either helped or hurt athletes’ reputation?
Wisnefski: “Alot more athletes have been hurt by it than helped by it because a lot of times the athletes are not thinking about building a brand and don’t really view themselves as a brand. In time their actions are caught and it sometimes paints them in not a great light. There’s only been a few athletes, I think, that have really viewed social media as kind of a friend. LeBron has embraced social media, and he really does a good job of controlling his image. He’s someone who realizes he’s a brand, and takes social media as an asset. Johnny Manziel is someone who’s done a good job of leveraging his stardom a little bit, and some of things that have come out on social media have kind of hurt him, overwhelmingly steered towards this image he has of a wild type of guy. People that hate him, hate him, but everybody’s interested in what he’s doing.”
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Published by Kenneth Wisnefski
Kenneth Wisnefski is a serial web entrepreneur currently on his 3rd successful startup. His previous ventures include VendorSeek.com (founded in 2001, sold in 2008), ImpactDirect (founded in 2005, sold in 2008) and WebiMax (founded in 2008). Mr. Wisnefski is an expert source in entrepreneurship, small business, online marketing, social media, and online security. Under Mr. Wisnefski’s leadership, WebiMax has grown from a small startup with 4 employees in 2008 to 130 employees and $8 million in revenue in 2011. WebiMax works with over 600 clients worldwide from individual and small business to large firms including Aeropostale, DirectTV, Marriott, and Toshiba. WebiMax’s core products and services include Social Media Marketing, Search Engine Optimization, Website Design and Development, Paid Search, E-Commerce, and Search Engine Marketing.
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