Author Archives: Kenneth Wisnefski

Q&A Recap for WebiMax’s 10 Years of Growth and Success

We at WebiMax are proudly celebrating our 10th anniversary in 2018. Over the last decade, WebiMax has grown to become one of the top online marketing companies in the United States. I sat down with WebiMax Writer & Reporter Pat Donohue and discussed WebiMax’s growth and success since its inception in 2008, as well as […]

“Show Me The Proof That Facebook Is To Blame In Cambridge Hack”

Facebook is a merely a “conduit” and it’s “hard to say” that the social media platform is solely to blame for the data breach that saw 87 million accounts exposed to Cambridge Analytica. That’s the stance of Ken Wisnefski, founder, and CEO of digital marketing agency WebiMax, and he’s withholding judgment until someone can show […]

Ken Wisnefski Pens Article on Snapchat’s IPO for Financial New Site TheStreet.com

From the agency standpoint, Snapchat’s ad platform hasn’t evolved itself enough to have value to anyone except very large brands that can afford to spend more purely on branding than actual return. It is reminiscent of Twitter, which could never find the magic of an ad serving platform that worked to generate returns for advertisers, […]

Ken Wisnefski in The Street on how Google’s Pixel Could Upend the Smart Phone Industry

Apple and Samsung Electronics periodically trade places dominating the smartphone market. However, Apple recently angered many by removing the headphone jack from its latest devices, and Samsung Electronics blew a crater into the cellphone market with its latest feature, exploding batteries. These missteps by two top players may have created an opportunity just in time for the […]

Ken Wisnefski in The Street.com on Rumored Twitter Sale

Twitter (TWTR) investors are seeing a nice boost in share price today on rumors of a sale. Of the two companies looking to buy the troubled social media platform,Alphabet‘s (GOOGL) Google and Salesforce (CRM) , Alphabet appears to be the one most likely to be able leverage Twitter’s data and user base to drive revenue… […]

Ken Wisnefski on SnapChats Billion Dollar Valuation from Financial News Site The Street

Facebook and Instagram are the two most viable advertising options in the social media environment today. With their targeting and large user base, marketers report substantial return from their advertising dollars on these platforms. While Snapchat has a large and growing base, many advertisers have struggled to see true valuefrom their advertising campaigns on Snapchat. […]

Ken on CBS3 Eyewitness News – Momentum in Camden

CAMDEN, NJ (CBS) – Dreams are taking shape along the Camden Waterfront. The city’s planning board has approved a new 156-unit apartment building next to Campbell Field to compliment the billion-dollar Camden Waterfront mixed-use development project. The apartments will be developed by Dranoff Properties which also did the Victor Lofts. They will be incorporated into […]

Move Over Emoji, Here Comes Giphy – from Mobile Marketing Watch

WebiMax CEO Ken Wisnefski penned this blog on the new Giphy Keys for Mobile Marketing Watch I know new smartphone users in their 70s who not only use emojis, but talk about the meanings and nuances behind them. In 2015 Oxford Dictionary named (smiley face with tears of joy) its word of the year. I […]

Authentication Is Crucial in the Collectibles Market

The 69th anniversary of Jackie Robinson’s breaking the color barrier in Major League Baseball is a good time to speak about collectibles as an investment and about authentication. This week, Collectors Café, a company for which my company WebiMax handles the digital marketing, unveiled the original signed Jackie Robinson contracts for both the Brooklyn Dodgers and […]

Ken Wisnefski in Avalara TrustFile On Why Your Ecommerce Site Should Have a Blog

Sooner or later, most online sellers ask themselves, “Should I have a blog on my website?” Maintaining a blog and generating new content on a regular basis requires a lot of time and energy — which is only justified if the results are greater awareness of your brand and heightened customer interest. A recent unscientific survey […]

Ken’s Article in Financial News Site The Street: The Future of Elections: Presidents Will Be Chosen Online, and Ad Budgets Will Follow

Political ad budgets on broadcast television are on track to be six times as much as they are online this year. Yet, the interference that the Internet has introduced into this election has been palpable. Our elections are going to be decided online either in this cycle or the next — not via online ballot box, […]

Ken in Luxury Daily on Twitter’s 4th Quarter

With Twitter facing an ongoing challenge driving usage rates, the company is investing heavily in live streaming platform Periscope to drive engagement and ad revenue as video use continues to grow. “As agencies have figured out Adwords and gotten more optimized on that platform, Adwords itself has gotten more expensive,” Mr. Wisnefski said. “A percentage […]

Ken Talks Twitters Fourth Quarter Earnings With Chantal Tode of Mobile Marketer

Social influencers Another possible move Twitter could make would be to partner with influencers, who are becoming an increasingly important part of the mobile social marketing landscape. “The return of co-founder Jack Dorsey, who knows the product and perhaps the best direction forward, has yielded some interesting propositions for ad agencies looking to spend money,” […]