The results are in and Barack Obama will remain in the White House until 2016, but after participating in the most costly campaign to date, what really gave the President the advantage in the polls? As the incumbent, his visibility going into the campaign was far greater than Mitt Romney’s. Additionally, the Commander-in-Chief boosted his […]
Author Archives: Kenneth Wisnefski
Does the NFL Really Need to Protect its Brand?
Recently, the National Football League has been at the center of a controversy surrounding its replacement referees and the ongoing labor dispute with its regular officials. In my last article on PR News Online, I discussed the importance of utilizing public relations to address the issues at hand and keep the situation from becoming a […]
What’s In A Name?
This weekend, I read a blog post by our own Todd Bailey in which he discusses Scott Van Nuzer’s recent photo opportunity with President Obama at his pizzeria in Florida. After reading Todd’s blog (and subsequently, watching the the video which accompanied the post), I decided to research the topic a bit further and surprisingly found […]