Other analysts doubted that Brillo would eventually replace Android.

“Putting the Internet into phones has led the march to mobile’s dominance in the way people connect to the internet at least in the U.S.,” said Ken Wisnefski, founder and CEO of WebiMax. “Android is the dominant OS in smartphones, and it would be a mistake to talk about replacing it with anything.

“So from a simple marketing and branding perspective, I couldn’t see anything replacing Android in the short term, but when we talk about the Internet of things we are talking long-term and could be talking about a future where the Internet is in everything you can imagine and also some things you can’t,” he said.

 
The question that Google is asking with Brillo and Weave, the common language Google is developing between devices, is: How can the objects that people interact with be improved by being connected to and have an understanding of every other object?

“The full potential of mobile connectivity on Android enabled devices hasn’t been realized and people just barely understand the possibilities of Android devices when paired with IOT-enabled items,” Mr. Wisnefski said. “The learning curve puts any displacement of Android way off into the future.”

 

Brillo will definitely change the way Android is developed, but people are still going to want a device with an operating system such as Android capable of breaking down high-level data in a way they can understand.

 
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Published by Kenneth Wisnefski

Kenneth Wisnefski is a serial web entrepreneur currently on his 3rd successful startup. His previous ventures include VendorSeek.com (founded in 2001, sold in 2008), ImpactDirect (founded in 2005, sold in 2008) and WebiMax (founded in 2008). Mr. Wisnefski is an expert source in entrepreneurship, small business, online marketing, social media, and online security. Under Mr. Wisnefski’s leadership, WebiMax has grown from a small startup with 4 employees in 2008 to 130 employees and $8 million in revenue in 2011. WebiMax works with over 600 clients worldwide from individual and small business to large firms including Aeropostale, DirectTV, Marriott, and Toshiba. WebiMax’s core products and services include Social Media Marketing, Search Engine Optimization, Website Design and Development, Paid Search, E-Commerce, and Search Engine Marketing.

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