“News sites … have always been at the mercy of Facebook’s algorithms, and Facebook has no obligation to let us in on those,” says Ken Wisnefski, CEO of the digital marketing agency WebiMax. Facebook could provide more value to media publishers if it offers a guarantee that articles will reach desired demographics or certain amounts of […]
Author Archives: Kenneth Wisnefski
Ken Wisnefski wrote an article in TheStreet.com on how Google’s Buy Button is no threat to Amazon
Here’s an excerpt from Ken’s article in TheStreet.com: What Google is doing here is nothing new for digital businesses. We’ve seen it time and again: Once an internet platform has enough users, it attempts to aggregate different functionalities and content to keep those users from spending time on other platforms for other purposes. Most recently, […]
Ken in TheStreet.com: How AOL Became So Dominant in Online Video and Why Verizon Cares
Verizon’s power-play for AOL is not for its properties as much as its online video capabilities. AOL is a video juggernaut ranked 3rd just behind Google and Facebook at serving up desktop content videos to unique viewers per month, and 4th behind some lesser known competitors at serving ads that reached 41.9% of the U.S. Population in March, all […]
Is Facebook a Helping Hand for News Media or has it become a Crutch? from TheStreet.com
Ken Wisnefski penned an article in Jim Cramer’s TheStreet.com on Facebook’s new Instant Articles. Below is an excerpt: …Social media sites are also vying to keep eyeballs on their own sites so they can serve up ads. As such, they really have no incentive to send people away to other sites like the New York […]
Is the Definition of Social Media Changing?
Ken Wisnefski composed an article regarding Facebook’s initiative to host news stories from reputable news organizations the New York Times and National Geographic on its platform. Here is an excerpt: It does seem to raise the question; does a partnership between a well-known news organization and Facebook put Facebook, by any measure, in charge of […]
Is Facebook Failing to Serve Digital Marketers and Leaving Millions on the Table?
Ken Wisnefski penned an article for Jim Cramer’s theStreet.com, here’s an excerpt: With more digital ad budgets shifting away from Google and into Facebook’s ad platform, is it possible that Facebook simply can’t meet the demand placed on it by its advertisers? It certainly appears that way, at least to us in this agency. Companies […]
Ken Wisnefski talks email marketing with Linda Prophal from Strategic Communications
Some advice from the pros: Spend Time on the Subject Line The trick to getting people to read your email is to first get them to open it, says Ken Wisnefski, CEO of WebiMax, an Internet marketing firm headquartered in Camden, New Jersey. Think of your own email habits. Do you, […]
Ken Wisnefski in the Birch Blog on New Technologies for small business
“It used to be a difficult prospect to incorporate people’s vicinity to your business into your Internet marketing and advertising campaigns,” said Internet marketer Ken Wisnefski. However, social media has allowed for this technology to become inexpensive. Click here to Read the Full Article
Ken in Mobile Marketer discusses Twitter’s direct response strategy
“Marketers are efficient on Google’s ad platforms and are looking to shift spending to other options,” said Ken Wisnefski, founder-CEO of WebiMax. “First up is obviously Facebook, but marketers are also looking at search engines Yahoo and Bing now. Pinterest, Instagram, and Snap Chat are all vying for those ad dollars as well,” he said. […]
Ken in NFIB on the Hyper-Local Movement
“People used to predict the end of brick and mortar because shopping online was so much more convenient with more choices—no searching through a huge store looking for a small item, no carrying items around a store, no traffic and no checkout lines,” he says. “But that prediction supposes that people really hate leaving the […]
Ken Wisnefski in Mobile Marketer on the Apple Watch
The wearable tech market has been difficult to read with consumer sentiment being somewhat nebulous, yet Apple’s watch managed to dominate the company’s news in the quarter. “So far there doesn’t seem to be a definitive product in the wearable tech space,” said Ken Wisnefski, founder-CEO of Webimax. “If Apple can bridge the gap between […]
Ken Wisnefski in Mobile Marketer on Google’s new wireless service – Fi
At a $20 price point, it could be hard for many consumers to justify subscribing to anything else. “It is a remarkable offering with access to two major networks, availability in 120 plus countries, and the ability to control what you spend on data,” said Ken Wisnefski, founder/CEO of Webimax. “It seems to compete with […]
Ken Wisnefski in Mobile Marketer on Facebook’s Q1 Earnings
Despite multiple product launches, Facebook’s challenge remains making sure marketers are educated on how to get the best results from the platform. “Offerings like the ad relevance scores that Facebook implemented back in February are essentially Facebook doing everything it can to present value to advertisers, and judging by their steady growth in revenue it’s […]
Ken in the Access Direct Blog: Looking Big, Even When You’re Not
A public relations campaign can go a long way toward making a small company look big, agrees Ken Wisnefski, CEO of WebiMax. “The key strategy should be pitching people inside your company as expert sources to the media. Though, it can certainly take a bit of patience and a lot of reading to figure out which […]
Google’s Mobile Push: April 21st is coming, is your business ready?
At the end of February, Google announced that beginning April 21st, websites that were not ‘Mobile-Friendly’ would go down in Google’s page ranking system for mobile search and subsequently lose significant web traffic. For business execs that count on their website to drive sales, this can have a very real effect on the bottom line. […]
Ken in Mobile Marketer discusses Chevrolet’s viral April Fool’s Day Campaign on You Tube
The program’s success underscored how YouTube has become a viable platform to promote messaging, because its videos are shared frequently and users can go back and view them at their convenience, said Ken Wisnefski, founder-CEO of WebiMax. Click Here To Read the Full Article
Ken Wisnefski in the Cision Blog discusses Facebook’s push to host news stories
According to social media expert Ken Wisnefski, traffic to the news sites may decrease, but consumption of stories in the newsfeed will increase and of course, revenue from the deal and ads that run alongside the content are a possibility. “The worry for publishers is that Facebook has the power to decide what shows […]
Ken Wisnefski offers a marketing tip in Fit Small Business
The sudden rise in use of mobile technology and the innovation in that technology is opening up new opportunities for small businesses to increase their foot traffic and sales. Next time you’re in a public space look around and you will see a lot of people on their mobile devices, and chances are […]
Ken Wisnefski lends his 2015 SEO insights to the Leftmark blog
“Something ecommerce companies can no longer afford put off is making sure their web-site is ‘Mobile-Friendly.’ Google announced at the end of February 2015, that beginning on April 21st , 2015, sites that do not adhere to Google’s Mobile-Friendly criteria will see a lower rank, meaning if your site was only designed for desktop computers […]
Ken Wisnefski in Mobile Marketer on Facebook Broadening Messengers reach
“Everything Facebook is doing right now is significant because they are completely overshadowing Google as becoming the most vital aspect for advertisers and marketers,” said Ken Wisnefski, founder-CEO of WebiMax. “Facebook is becoming more and more of a true destination site,” he said. “You login to Facebook, you have your news, your shopping, […]