Category Archives: Articles

Twitter rolling out ‘buy’ button; impulse shoppers beware

To e-commerce expert, Ken Wisnefski, the gradual addition of the buy button seems desperate. “While this new feature is intriguing, it’s not likely to make a huge impact on the revenue of Twitter,” Wisnefski said in a recent report. “The nature of Twitter is quick, fast information, not e-commerce,” he said. READ THE FULL STORY […]

For Yahoo, Alibaba IPO means a shot at the top again

Net marketing expert Ken Wisnefski suggests treading carefully because he expects Yahoo will remain revenue-challenged in its core business. “I feel that the purchase of Yahoo at this point wouldn’t be prudent,” says Wisnefski, who founded digital marketing WebiMax. “I don’t feel strongly that Yahoo has true staying beyond this immediate bump.”   READ THE FULL […]

Las Vegas Rises As Better Bet Over Atlantic City

Ken Wisnefski was interviewed by Natalie Rodriguez for Law 360 regarding the Atlantic City casino closures.  Read his quotes below: “The marketing hasn’t evolved with the landscape. … [Casino companies and state officials have] never really gone to a great degree to position it as a destination, they really just focused on the gaming,” said […]

How Long Will The Johnny Manziel Finger Incident Linger?

Ken Wisnefski discusses sports reputation management and the Johnny Manziel “gesture” incident. Ken Wisnefski, the founder and CEO of internet marketer WebiMax, doesn’t think the nationally televised incident will linger long. “I think the chances of him doing something else are pretty high whether he’s seen partying or whatever,” Wisnefski said, hardly a ringing endorsement […]

Reputation vs. Reality: Athletes, image and the importance of brand management

JGS: How has social media either helped or hurt athletes’ reputation? Wisnefski: “Alot more athletes have been hurt by it than helped by it because a lot of times the athletes are not thinking about building a brand and don’t really view themselves as a brand. In time their actions are caught and it sometimes paints […]

Newspapers Could Lead Next Wave of Media Consolidation

In the meantime, some industry observers hope that newspaper companies will use their independence to focus more of their time and cash on growing revenues organically through better digital advertising offerings. That is certainly what Ken Wisnefski, CEO of the Internet marketing company WebiMax, has been pushing for as he has worked with various local […]

Gannett (GCI) Spinoff: Death Knell For Print Newspapers Or Sensible Separation?

“This is another death knell for newspapers,” Ken Wisnefski, founder of the Internet marketing firm WebiMax, told International Business Times. “The drop in newspaper print editions has obviously been well-documented, but I think this move — when you’re talking about a publication like USA Today — it really shows the focus, and the need to build […]

What Sprint’s New Wireless Plan Says About the Future of Mobile

“Phones have migrated largely away from ‘talking’ at this point and are much more utilized for apps, searching and making purchases,” said Ken Wisnefski, founder and CEO of online marketing agency WebiMax. “Talking is secondary. Who talks on a phone anymore?”   CLICK HERE TO READ THE FULL ARTICLE

BlackBerry Launches Cybersnooping Counterattack

“If Blackberry can create capable devices that people want, this serious effort to reassure folks that someone is looking out for their mobile security could generate huge value and win them back a sizable share of the market,” Wisnefski, the CEO of Mount Laurel, N.J.-based Internet marketing firm WebiMax, wrote in an emailed statement. CLICK […]

Twitter’s Mobile Push Resonates, Driving Revenue and Stock Value

      “Twitter seems to be focused on growing its viability in the market as a meaningful destination for marketers and truthfully, a meaningful destination for users to engage more actively.”  – WebiMax Founder and CEO, Ken Wisnefski CLICK HERE FOR THE FULL ARTICLE

Blackberry’s Security Acquisition Might Help ‘Win Back a Sizable Share of the Market’

“In the past couple years, while it has been apparent that Blackberry was losing serious ground in mobile device market, it has also become apparent that eavesdropping and security is more rampant than anyone had previously thought,” said WebiMax CEO Ken Wisnefski.   CLICK HERE TO READ THE FULL ARTICLE

Blackberry’s Acquisition of Secusmart a ‘Smart Move’ Say Analysts

  Reputation management expert Ken Wisnefski told Business Review Canada, “People are becoming more aware that as they move more of their life online, they become more and more vulnerable.  Blackberry’s purchase of Secusmart’s high-security voice and data encryption and anti-eavesdropping tech goes a long way to addressing those concerns.  It also shows that Blackberry is […]

Yellen’s out-of-bounds comments irk Wall Street

Ken Wisnefski speaks to the New York Post’s Richard Morgan about Janet Yellin’s comment that social media stocks may be over valued. “A lot of people can’t accept that a concept can be so highly valued,” he said in reference to the so-called concept stocks that often pop up in biotech and social media. “And […]

What Does Ellen’s Tweet Heard ‘Round the World Mean for Marketers?

March 6, 2014, Ken Wisnefski wrote an article, from an expert marketing perspective, via MarketingProfs.com, which discusses the “Tweet heard ’round the World”. Which is the name coined for the record setting Tweet from the Academy Awards, sent by Ellen DeGeneres. Read what Ken had to say here!

Do Christians care if ‘Noah’ movie jibes with the Bible? Survey says … yep

Webimax Founder Ken Wisnefski shared his expert marketing opinion in an article discussing the controversial upcoming film, from Paramount Studios, “Noah”. In the article he is quoted, “It is commonplace for Hollywood to change stories for dramatic effect or impact.” Check out the full article, Click Here