One of the most difficult things to do is revive a dead brand, but I have to give Yahoo credit for doing everything they can to make it happen. I recall the days that Yahoo was the champion of the search space and “the” place to go for online news. They were the success story […]
Category Archives: Articles
Holiday Shopping…Then and Now
Growing up in the 80’s, the holiday gift buying season seemed to start only a few weeks before Christmas and I could hardly wait for those first holiday related commercials to start airing after Thanksgiving. Nowadays, holiday commercials are starting before Halloween. With the advertising change, the gift buying process has evolved immensely. The craziness […]
Ken Discusses Twitter IPO In An Issue of C Level Magazine
To read Ken’s article from the magazine Click Here To view the full issue of the magazine Click Here
Hummingbird…Friend or Foe?
The industry is abuzz once again related to an update by Google. Unlike it’s more nasty and mean spirited predecessors, the Hummingbird update is less of a concern and more of an enhancement. Driven by the evolving nature in which web users actually engage the Google search engine, the new algorithm will provide more insight […]
What Google’s Hummingbird update means for marketers
On October 1, 2013, Ken Wisnefski wrote an article discussing the new Google Hummingbird algorithm update and what it means for online marketers. Excerpt from the article: “The Hummingbird update shows that the search engine giant will make it easier for companies to compete with the giants of their field in the localized space.” View […]
Google rewrites its rules
On September 27, 2013, Webimax founder & CEO Ken Wisnefski was featured in an article on internetretailer.com discussing recent updates made by Google. Including but not limited to the AdID cookie and the new Hummingbird algorithm update. In this article, Ken states, “The potential Google tracking technology—the “super cookie”—likely will revolve less around a user’s […]
The Hummingbird Update: The Lessons for Digital Marketers
On September 27, 2013, Webimax founder and CEO Ken Wisnefski posted an article on imediaconnection.com discussing “Hummingbird”, which is a search engine algorithm update recently launched by Google. This was the Search Engine Giant’s largest update since 2001. In this article, Ken informs, “The term “hummingbird” was chosen by Google to represent the preciseness and […]
Google’s Hummingbird Update: Should You Be Concerned?
In a blog post authored by Ken Wisnefski, Founder & CEO of Webimax, featured at insights.wired.com on September 30,2013. Ken discusses the recent “Hummingbird” algorithm update which was implemented by Google. In the article, Wisnefski says, “The algorithm change, which is being dubbed the Hummingbird update, was made in yet another attempt by Google to […]
Google’s Little Hummingbird Can Tell You More
Ken Wisnefski Founder & CEO of Webimax, was featured in an article posted at ecommercetimes.com on September 27,2013. The article discusses the new Hummingbird algorithm which was recently introduced by Google. In the article, the Webimax CEO says, “Companies have already been trending towards using and relying on longer search queries anyway, so it’s possible […]
Little Interest in Internet Among the Offline 15 Percent
On September 27,2013, Ken Wisnefski Founder & CEO of Webimax, was featured in an article posted on ecommercetimes.com. The article discusses the fact that although most people believe everyone, in this day-in-age, utilizes the internet for everything. An astonishing 15 percent of American adults remain offline. When asked about the matter, Ken stated, “I think […]
TWITTER IPO: What can be learned from Facebook?
In a recent article featured on BusinessReviewAustralia.com. Which discusses the ever trending topic of the upcoming Twitter IPO. Ken Wisnefski, founder and CEO of Webimax said “Avoiding the pomp and circumstance of a huge announcement allows the media to create the hype for you, which is only half as clever as the decision to take […]
Google May Be Giving Up on Cookies
In light of the recent report that Google may be planning to stop using third-party cookies in favor of an anonymous identifier for advertising called AdID. Webimax founder & CEO Ken Wisnefski, weighed in on an article featured on Direct Marketing News. In the article Wisnefski states “This ultimately puts Google in the seat of […]
For BlackBerry leaders, success paved way for failure
In an article published September 25,2013 on CBSNews.com – MoneyWatch, WebiMax Founder & CEO, Ken Wisnefski said, “It’s up to them to define their niche and not pretend to be something they’re not” To read the full article, click here.
New York’s Top Cop Cracks Down on Phony Online Reviews
On September 24, 2013, Webimax founder and CEO Ken Wisnefski was featured in an article discussing scams seeking to boost web traffic and search rankings on theimproper.com/. In the article, Ken stated, “This tactic is used to increase the reputation of a brand as well as increase sales.” To read the full article,Click Here
What Impact Could Google Crumbling Cookies Have for Online Advertisers?
In an article authored by Ken Wisnefski on Thursday September 19, 2013, featured on Wired Innovation Insights. The Webimax founder/CEO talks about a recent USA Today report which suggests that Google is working on a new way to track internet browsing activity. In the article, Wisnefski states the fact, “Google accounts for nearly a third […]
What The Twitter IPO Means For Businesses And Their Marketing Efforts
In an article authored by Ken Wisnefski on September 13, 2013, featured on CMO.com. The Webimax founder/CEO discusses Twitter’s recent announcement for plans of an initial public stock offering, expected to earn $582.8 million in its first year. In the article, Wisnefski poses the question, “Is Twitter the future of advertising? It’s hard to say […]
Twitter’s low-key announcement bodes well for IPO
September 13, 2013, in an article featured on SFGate, Webimax CEO Ken Wisnefski, discusses Twitter’s recent low-key initial public stock offering announcement. In the article, Wisnefski states, “Using its own position as a mass-media microblogging service to announce the IPO with a tweet was a stroke of genius” Click Here to read more
iPhone Reveal Sends Apple Stock Reeling
September 11, 2013, in an article featured on MacNewsWorld.com, Webimax CEO Ken Wisnefski, discusses Apple’s recent 5% drop in value of shares and the disappointment faced by stock holders. In the article, Wisnefski states, “The creation of the 5c didn’t accomplish the lower price point that will influence consumers to purchase it.” Click Here to […]
WebiMax Featured by Courier-Post
Ken Wisnefski and WebiMax were featured in a recent story by South Jersey’s Courier-Post. The story details the history of WebiMax and insights into our “client-first” philosophy and SEO methodologies. To read the full story, visit CPSJ.com.
Apr. 19th: Ken Wisnefski Discusses the Role of Social Media in the Boston Bombings
WebiMax CEO Ken Wisnefski discusses the importance of crowdsourcing and the role of the Internet and social media in the recent terrorist attacks at the Boston Marathon in Boston, MA. To read the full story from CBS, click here.