Ken Wisnefski composed an article regarding Facebook’s initiative to host news stories from reputable news organizations the New York Times and National Geographic on its platform.  Here is an excerpt:

It does seem to raise the question; does a partnership between a well-known news organization and Facebook put Facebook, by any measure, in charge of the content created by that news organization? As an interesting parallel, my company specializes in Search Engine Optimization or SEO and I can say for sure that considerations of how keywords rank in a Google search has absolutely changed the way people write. And if that is true, then certainly considerations of who might read what story over which platform could influence the way a story is written. And if this were to catch on, say if more and more news outlets started to provide content strictly over social media platforms, then are those platforms still truly social media platforms or something else entirely?

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Ken Wisnefski penned an article for Jim Cramer’s theStreet.com,  here’s an excerpt:

With more digital ad budgets shifting away from Google and into Facebook’s ad platform, is it possible that Facebook simply can’t meet the demand placed on it by its advertisers? It certainly appears that way, at least to us in this agency. Companies like ours control a large portion of Facebook’s revenue, so it’s easy to imagine that the company could be leaving millions of dollars on the table.

The demand for placement on Facebook’s ad serving platform has skyrocketed largely in part because of its complete dominance in the mobile ad serving sector. Mobile advertising accounted for 73% of all of Facebook’s ad revenue in the first quarter, compared to 59% in the first quarter of 2014. All of this increased demand for ad space has pushed Facebook to hire more employees to meet the needs of advertisers and in turn, leverage more revenue growth. Facebook’s employee headcount has risen almost 50% higher in the last year, but even with that increase, can the company meet growing demand from some of its most important customers, who are thirsty to place more ad budget onto its platform? If our example is an indication, perhaps not.

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“It used to be a difficult prospect to incorporate people’s vicinity to your business into your Internet marketing and advertising campaigns,” said Internet marketer Ken Wisnefski. However, social media has allowed for this technology to become inexpensive.

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The program’s success underscored how YouTube has become a viable platform to promote messaging, because its videos are shared frequently and users can go back and view them at their convenience, said Ken Wisnefski, founder-CEO of WebiMax.

According to social media expert Ken Wisnefski, traffic to the news sites may decrease, but consumption of stories in the newsfeed will increase and of course, revenue from the deal and ads that run alongside the content are a possibility.

“The worry for publishers is that Facebook has the power to decide what shows up inside people’s feed and can simply tweak an algorithm and a site can get significantly less traffic,” Ken says.  ”From Facebook’s angle, there’s no incentive to show stories that take people away from Facebook.”

“I think it’s feasible that this model could move to other social media networks,” Ken adds. “But between Facebook’s massive user base of 1.4 billion people, its knowledge about all those users, and its easy to use, easy to share format and the widest demographic, Facebook definitely has an advantage.”

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“Everything Facebook is doing right now is significant because they are completely overshadowing Google as becoming the most vital aspect for advertisers and marketers,” said Ken Wisnefski, founder-CEO of WebiMax.

“By originating that influential content on Facebook itself, the social platform eliminates, by some degree, the need for its users to go searching anywhere else for content,” he explained. “I doubt that true influencers will ignore other valuable information sources, however many casual Facebook users may not find it as necessary to venture off into the internet as often if this is done well; it will be interesting to see what the effect of the latter will be.”

 
The move by Facebook, Wisnefski reasons, has a lot of potential here to change the shape of a lot of things, the news media, the way people find information, and ultimately, the internet.

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“The reality is, if you look at a reputation or crisis management plan, you need to have it customized to meet your needs and you need to understand the depth of your problems,” said Ken Wisnefski, founder and CEO of ORM provider WebiMax.

“A lot of times, people think something’s a big deal when it’s really not that difficult to fix, while some clients may spend thousands of dollars to fix something,” he added.

To ensure that you get the best reputation management service while still acting fast, Wisnefski advised customers to have their potential providers provide them with some sort of analysis related to their current online sentiment. Then, he said, “really dig into how they plan on addressing that problem — if they’ve got a scripted approach, it’s probably not going to be what you need.”

Wisnefski also noted that it’s sometimes easier to handle a crisis situation if you’ve already been working with a reputation management service, since it means you can monitor your online reputation and act fast when the situation arises.

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“Facebook has become a place to see and discover interesting things via our peers. However, those interesting things have always had to originate from somewhere outside of the Facebook environment” said Ken Wisnefski, CEO of the internet marketer, WebiMax. “By originating that influential content on Facebook itself, the social platform eliminates, by some degree, the need for its users to go searching anywhere else for content.”

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“If you neither email people with any new or interesting information nor any promotions of any real value, then what are you emailing them?” asks Ken Wisnefski, CEO, WebiMax, an Internet marketing company. “People are busy and they get a lot of email. If you want people to stay subscribed, and open your email, there has to be something in it for them, otherwise you are wasting their time, and they will unsubscribe.”

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“This is an interesting move because it clearly shows Facebook is becoming more interested in selling products via their platform,” said Ken Wisnefski, founder/CEO of WebiMax, Camden, NJ. “Which is a bit of a deviation from where they positioned themselves in the past.

“The fact mobile purchasing is on such a growth curve, integrating features such as this in to Facebook give the platform even more mobile purchasing prominence,” he said.

“They can tie in what they searched for and display a wide range of those potential products,” Mr. Wisnefski said. “It’s an interesting angle.”

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“Though Lyft’s 2.5 Billion valuation appears to pale in comparison to Uber’s $41 Billion, transportation network company supremacy is still anybody’s game,” said Ken Wisnefski, founder and CEO of leading internet marketer, WebiMax. “The mobile app transportation industry is still a fledgling industry–and while Uber is certainly the larger of the two companies operating in 55 countries, they are paving the way for the eventual competition from Lyft in those markets.”