Yesterday, the American Marketing Association released their monthly E-Newsletter and in this month’s edition, Ken offered his thoughts on the 2012 campaign and how social media helped lead Obama to victory. Ken states: “The President [had] a stronger social media influence rating online, and was able to connect and engage with his audience more so […]
Tag Archives: election 2012
Nov. 11th: Kenneth Wisnefski Speaks with The Philadelphia Inquirer
Earlier today, Ken spoke with the Philadelphia Inquirer’s John Timpane about the Presidential Election and the impact social networks such as Twitter made on Election Day. Ken said, “(Obama) directly engaged with his follower base in aggressively connecting with them during Election Day” and believes this high level of engagement may have led to his […]
Nov. 8th: Ken Wisnefski Discusses the Role of Public Relations in the 2012 Presidential Election on PR News
WebiMax CEO, Kenneth Wisnefski recently discussed the integral role of public relations in the 2012 Presidential Election and how Romney and Obama’s PR strategies were essential to their campaign efforts. In the article, Ken states: “The role of online PR was particularly important for both Romney and Obama this year, as one of the primary […]
Is Obama’s Social Media Following Responsible for his ‘Four More Years’?
The results are in and Barack Obama will remain in the White House until 2016, but after participating in the most costly campaign to date, what really gave the President the advantage in the polls? As the incumbent, his visibility going into the campaign was far greater than Mitt Romney’s. Additionally, the Commander-in-Chief boosted his […]
Nov. 7th: Ken Discusses How Facebook and Twitter Transformed the Election with the Philadelphia Inquirer
WebiMax Founder & CEO, Kenneth Wisnefski discusses the importance of social networks such as Facebook and Twitter in this year’s election and how social media has impacted the campaign. According to Ken, “4 out of 10 voters indicate their decision will be based on some of the activity heard on social media.” For the full […]
Nov. 6th: Kenneth Wisnefski Discusses Obama’s Last-Minute Twitter Surge with The Daily Beast
Ken Wisnefski discusses Obama’s last-minute Twitter interactions during Election Day 2012 and how social media impacted his campaign. In the article, the author notes: “According to Wisnefski, real-time updates on Twitter can—and will—influence voters before they go to the polls.” To read the full story, visit The Daily Beast.
Nov. 5th: Bracing For a Social Media Explosion on Election Day
The Presidential Election set to take place tomorrow will largely be reliant on independent voters and winning crucial swing states. There has been a significant amount of momentum building in social media and the online community that will play a major role in helping independent voters make their choice. Read more on WashingtonPost.com.
Nov. 5th: Kenneth Wisnefski Discusses the Value of Social Media in the Election with PR News Channel
The outcome of the Presidential Election is still unknown, but experts say that social media is clearly a winner. Read Ken Wisnefski’s analysis on social media and its impact on the 2012 election. Read more.