Monthly Archives: March 2015

    According to social media expert Ken Wisnefski, traffic to the news sites may decrease, but consumption of stories in the newsfeed will increase and of course, revenue from the deal and ads that run alongside the content are a possibility. “The worry for publishers is that Facebook has the power to decide what shows […]

“Something ecommerce companies can no longer afford put off is making sure their web-site is ‘Mobile-Friendly.’ Google announced at the end of February 2015, that beginning on April 21st , 2015, sites that do not adhere to Google’s Mobile-Friendly criteria will see a lower rank, meaning if your site was only designed for desktop computers […]

    “Everything Facebook is doing right now is significant because they are completely overshadowing Google as becoming the most vital aspect for advertisers and marketers,” said Ken Wisnefski, founder-CEO of WebiMax.  “Facebook is becoming more and more of a true destination site,” he said. “You login to Facebook, you have your news, your shopping, […]

  “By originating that influential content on Facebook itself, the social platform eliminates, by some degree, the need for its users to go searching anywhere else for content,” he explained. “I doubt that true influencers will ignore other valuable information sources, however many casual Facebook users may not find it as necessary to venture off […]

“The reality is, if you look at a reputation or crisis management plan, you need to have it customized to meet your needs and you need to understand the depth of your problems,” said Ken Wisnefski, founder and CEO of ORM provider WebiMax. “A lot of times, people think something’s a big deal when it’s really […]

“Facebook has become a place to see and discover interesting things via our peers. However, those interesting things have always had to originate from somewhere outside of the Facebook environment” said Ken Wisnefski, CEO of the internet marketer, WebiMax. “By originating that influential content on Facebook itself, the social platform eliminates, by some degree, the need […]

  “If you neither email people with any new or interesting information nor any promotions of any real value, then what are you emailing them?” asks Ken Wisnefski, CEO, WebiMax, an Internet marketing company. “People are busy and they get a lot of email. If you want people to stay subscribed, and open your email, there […]

“This is an interesting move because it clearly shows Facebook is becoming more interested in selling products via their platform,” said Ken Wisnefski, founder/CEO of WebiMax, Camden, NJ. “Which is a bit of a deviation from where they positioned themselves in the past. “The fact mobile purchasing is on such a growth curve, integrating features […]

“Though Lyft’s 2.5 Billion valuation appears to pale in comparison to Uber’s $41 Billion, transportation network company supremacy is still anybody’s game,” said Ken Wisnefski, founder and CEO of leading internet marketer, WebiMax. “The mobile app transportation industry is still a fledgling industry–and while Uber is certainly the larger of the two companies operating in […]

      Marketers for the new film Ex Machina, about a robot wanting to know what it’s like to be human, created a fake Tinder profile/bot after the film’s lead robot character and proceeded to first flirt then lure SXSW attendees to look at promotions for the film. “While this was a great ploy […]

Below is a translation of an article that appeared in America Latina Business Review: According to Ken: Tech start-up valuations can seem over-blown as of late, but in the case of companies like Lyft and Uber who are very clearly generating revenue from consumers and delivering something of value, these sky-high valuations are more than […]

            “The kind of inventory-related information that connects people to the products they are looking for before they leave the house is such an advantage to brick-and-mortar retail at this stage that Wal-Mart’s exit from the program should not be too alarming,” Ken Wisnefski, founder and CEO of the internet […]