Ken Wisnefski, Founder & CEO of WebiMax, recently discussed the importance of branding with ABC News. In the interview, Ken explains that the rising cost of Masters Tournament ticket prices is “100 percent related to Tiger (Woods)” and details the impact of Tiger’s name value as a brand for the Masters. Read More on ABCNews.com
Category Archives: Articles
Dec. 15th: WebiMax CEO Shares 3 Ways to Create an Extraordinary Marketing Strategy
Ken recently wrote an article for YFS Magazine discussing the core strategies of marketing and how to effectively create, monitor and adapt your marketing plan for a constantly changing environment. To read the full article, visit YFSEntrepreneur.com.
Dec. 5th: WebiMax Announces Launch of New Website
MOUNT LAUREL, N.J., Dec. 5, 2012 (GLOBE NEWSWIRE) — via PRWEB – Kenneth C. Wisnefski, founder and CEO of WebiMax, a leading online marketing firm, is pleased to announce the unveiling of a new website redesign for the company. The new WebiMax.com was launched Monday and includes several integrated features including the company’s proprietary website […]
Nov. 29th: Kenneth Wisnefski Featured by AP
On December 2nd, 2012, WebiMax Founder & CEO Kenneth Wisnefski was featured in AP.org’s “The Big Story” discussing the hot topic of healthcare and how small businesses are handling healthcare reform in the U.S. In the article, Wisnefski stated, “Not offering health care is not necessarily the best way of attracting talent.” For more, visit […]
Nov. 20th: Ken Wisnefski Featured on CSMonitor.com
Check out Ken’s latest contribution to The Christian Science Monitor
Nov. 20th: Kenneth Wisnefski Featured in Entrepreneur
Ken was featured in November’s issue of Entrepreneur Magazine and on Entrepreneur.com. The article entitled “How to Build Your Business to Attract Buyers” features insights from Ken on building and growing a business. To read the full article online, visit Entrepreneur.com.
Nov. 20th: WebiMax CEO Kenneth Wisnefski Announces Unprecedented Search Engine and Social Media Use Leading into Black Friday
In a press release issued by Ken this morning, he announced the unprecedented utilization of both social media and search engines leading into the 2012 Holiday shopping season. Ken states, “Web search and social media have made it possible and feasible for Internet users to find the lowest prices and hard-to-find items anywhere in the […]
Nov. 19th: Kenneth Wisnefski on FOXBusiness.com
On Nov. 19th, Ken Wisnefski contributed an article to FOXBusiness.com in which he discussed mobile devices and their integral role in the Holiday shopping season this year. In the article, Ken states, “The market has remained strong throughout this year and is expected to skyrocket in the fourth quarter of this year with the debut […]
Will Google’s Impending FTC Fine Impact the Search Engine’s Future?
In early 2012, the Wall Street Journal reported that Google was exploiting little-known functionality within Apple’s Safari browser which allowed the search engine to install cookies even with Safari’s privacy settings set to disallow them. Google was quick to respond to the accusations with a company spokesman issuing the following statement to WSJ in response […]
Apple’s iOS is the New Battleground for the War of Mapping Software
Since Apple first announced plans to develop its own proprietary mapping application earlier this year, Google Maps supporters were skeptical of Apple’s ability to design a more accurate and effective global mapping solution. Following the release of the iOS 6 mobile operating system in September, many Apple users expressed frustration with the new Maps application. […]
Nov. 14th: Kenneth Wisnefski Discusses Obama’s Social Strategy
Yesterday, the American Marketing Association released their monthly E-Newsletter and in this month’s edition, Ken offered his thoughts on the 2012 campaign and how social media helped lead Obama to victory. Ken states: “The President [had] a stronger social media influence rating online, and was able to connect and engage with his audience more so […]
Nov. 13th: What the President Can Learn From Business Executives
WebiMax Founder & CEO Kenneth Wisnefski discussed the Budget Control Act of 2011, the “fiscal cliff” and the potential consequences of the U.S. budget crisis with FOX Business yesterday. In the interview, Ken states: “Businesses are on the front lines, they see things and can explain how they impact their business’ balance sheets, hiring and […]
Nov. 8th: Ken Wisnefski Discusses the Role of Public Relations in the 2012 Presidential Election on PR News
WebiMax CEO, Kenneth Wisnefski recently discussed the integral role of public relations in the 2012 Presidential Election and how Romney and Obama’s PR strategies were essential to their campaign efforts. In the article, Ken states: “The role of online PR was particularly important for both Romney and Obama this year, as one of the primary […]
Is Obama’s Social Media Following Responsible for his ‘Four More Years’?
The results are in and Barack Obama will remain in the White House until 2016, but after participating in the most costly campaign to date, what really gave the President the advantage in the polls? As the incumbent, his visibility going into the campaign was far greater than Mitt Romney’s. Additionally, the Commander-in-Chief boosted his […]
Nov. 6th: Kenneth Wisnefski Discusses Obama’s Last-Minute Twitter Surge with The Daily Beast
Ken Wisnefski discusses Obama’s last-minute Twitter interactions during Election Day 2012 and how social media impacted his campaign. In the article, the author notes: “According to Wisnefski, real-time updates on Twitter can—and will—influence voters before they go to the polls.” To read the full story, visit The Daily Beast.
Nov. 5th: Ken Offers His Social Media Insights to Politico
”There is a spike because this happens once every 4 years,” said Wisnefski. “Social Media continues to be a trending phenomenon therefore constantly requiring expert insight and commentary. Election night I expect to be higher because it is completely an analysis and game of prediction and estimation.” See the full story on Politico.
Nov. 5th: Kenneth Wisnefski Discusses Obama’s Twitter Campaign with I.B. Times
“Obama placed major emphasis on leveraging the Internet to engage with voters while John McCain virtually ignored leveraging social media and engaging with voters online,” wrote Kenneth Wisnefski, founder of the Internet marketing company WebiMax, in a statement. “Social media has only dramatically risen in prominence since then.” Read more on I.B. Times.
Nov. 5th: Kenneth Wisnefski Discusses the Value of Social Media in the Election with PR News Channel
The outcome of the Presidential Election is still unknown, but experts say that social media is clearly a winner. Read Ken Wisnefski’s analysis on social media and its impact on the 2012 election. Read more.
Oct. 18th: WebiMax Announces the Launch of BrandManagement.com on Yahoo! Finance
Kenneth Wisnefski, Founder and CEO of WebiMax, the fastest growing private company in New Jersey on the Inc. 500, announced the unveiling of a new website aimed at providing valuable information on brand management and reputation management for medium and large-sized businesses. Read more about the debut of BrandManagement.com on Yahoo! Finance.
Oct. 11th: Kenneth Wisnefski Discusses Mitt Romney’s “Completely Wrong” Google Problem with FOX News
Kenneth Wisnefski discusses with FOX News how Governor Romney is appearing in Google’s search engine results. Read more at FOX News Online.