kenneth wisnefski Archives -

Apr. 16th: Ken Wisnefski Discusses the Importance of Branding with ABC News

Ken Wisnefski, Founder & CEO of WebiMax, recently discussed the importance of branding with ABC News. In the interview, Ken explains that the rising cost of Masters Tournament ticket prices is “100 percent related to Tiger (Woods)” and details the impact of Tiger’s name value as a brand for the Masters. Read More on ABCNews.com

Jan. 15th: Ken Wisnefski Discusses Facebook on Bloomberg

Ken appeared on Bloomberg TV on January 15th to discuss Facebook’s new search functionality with Mark Crumpton.

Dec. 15th: WebiMax CEO Shares 3 Ways to Create an Extraordinary Marketing Strategy

Ken recently wrote an article for YFS Magazine discussing the core strategies of marketing and how to effectively create, monitor and adapt your marketing plan for a constantly changing environment. To read the full article, visit YFSEntrepreneur.com.

Nov. 21st: Four Mobile Apps to Navigate the Madness of Black Friday

Kenneth Wisnefski was featured by The Washington Times recently, in an article in which he discussed the popularity of mobile shopping apps and their prevalence and usefulness to shoppers on Black Friday. For the full story, click here.

Nov. 20th: Ken Wisnefski Featured on CSMonitor.com

Check out Ken’s latest contribution to The Christian Science Monitor

Nov. 19th: Kenneth Wisnefski on FOXBusiness.com

On Nov. 19th, Ken Wisnefski contributed an article to FOXBusiness.com in which he discussed mobile devices and their integral role in the Holiday shopping season this year. In the article, Ken states, “The market has remained strong throughout this year and is expected to skyrocket in the fourth quarter of this year with the debut […]

Will Google’s Impending FTC Fine Impact the Search Engine’s Future?

In early 2012, the Wall Street Journal reported that Google was exploiting little-known functionality within Apple’s Safari browser which allowed the search engine to install cookies even with Safari’s privacy settings set to disallow them. Google was quick to respond to the accusations with a company spokesman issuing the following statement to WSJ in response […]

Nov. 14th: Kenneth Wisnefski Discusses Obama’s Social Strategy

Yesterday, the American Marketing Association released their monthly E-Newsletter and in this month’s edition, Ken offered his thoughts on the 2012 campaign and how social media helped lead Obama to victory. Ken states: “The President [had] a stronger social media influence rating online, and was able to connect and engage with his audience more so […]

Nov. 13th: What the President Can Learn From Business Executives

WebiMax Founder & CEO Kenneth Wisnefski discussed the Budget Control Act of 2011, the “fiscal cliff” and the potential consequences of the U.S. budget crisis with FOX Business yesterday. In the interview, Ken states: “Businesses are on the front lines, they see things and can explain how they impact their business’ balance sheets, hiring and […]

Nov. 11th: Kenneth Wisnefski Speaks with The Philadelphia Inquirer

Earlier today, Ken spoke with the Philadelphia Inquirer’s John Timpane about the Presidential Election and the impact social networks such as Twitter made on Election Day. Ken said, “(Obama) directly engaged with his follower base in aggressively connecting with them during Election Day” and believes this high level of engagement may have led to his […]

Nov. 8th: Ken Wisnefski Discusses the Role of Public Relations in the 2012 Presidential Election on PR News

WebiMax CEO, Kenneth Wisnefski recently discussed the integral role of public relations in the 2012 Presidential Election and how Romney and Obama’s PR strategies were essential to their campaign efforts. In the article, Ken states: “The role of online PR was particularly important for both Romney and Obama this year, as one of the primary […]

Is Obama’s Social Media Following Responsible for his ‘Four More Years’?

The results are in and Barack Obama will remain in the White House until 2016, but after participating in the most costly campaign to date, what really gave the President the advantage in the polls? As the incumbent, his visibility going into the campaign was far greater than Mitt Romney’s. Additionally, the Commander-in-Chief boosted his […]

Nov. 7th: Ken Discusses How Facebook and Twitter Transformed the Election with the Philadelphia Inquirer

WebiMax Founder & CEO, Kenneth Wisnefski discusses the importance of social networks such as Facebook and Twitter in this year’s election and how social media has impacted the campaign. According to Ken, “4 out of 10 voters indicate their decision will be based on some of the activity heard on social media.” For the full […]

Nov. 6th: Kenneth Wisnefski Discusses Obama’s Last-Minute Twitter Surge with The Daily Beast

Ken Wisnefski discusses Obama’s last-minute Twitter interactions during Election Day 2012 and how social media impacted his campaign. In the article, the author notes: “According to Wisnefski, real-time updates on Twitter can—and will—influence voters before they go to the polls.” To read the full story, visit The Daily Beast.

Nov. 5th: Kenneth Wisnefski Discusses Obama’s Twitter Campaign with I.B. Times

“Obama placed major emphasis on leveraging the Internet to engage with voters while John McCain virtually ignored leveraging social media and engaging with voters online,” wrote Kenneth Wisnefski, founder of the Internet marketing company WebiMax, in a statement. “Social media has only dramatically risen in prominence since then.” Read more on I.B. Times.

Nov. 5th: Bracing For a Social Media Explosion on Election Day

The Presidential Election set to take place tomorrow will largely be reliant on independent voters and winning crucial swing states. There has been a significant amount of momentum building in social media and the online community that will play a major role in helping independent voters make their choice. Read more on WashingtonPost.com.

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