Tag Archives: press

Mar. 12 – To create brand attachment, tell your origin story | Washington Post

The media frenzy surrounding the sudden rise of New York Knicks point guard Jeremy Lin may be cooling, but it offers important branding lessons on how small businesses can raise their profiles. Lin’s surge to fame primarily reflected through social media and traditional media coverage alike has given marketers and advertisers an opportunity to leverage […]

Mar. 11 – Instant Outcry: With social media, reaction to Limbaugh remarks was swift and effective | Philadelphia Inquirer

It was a leaderless movement that waged war via new media. It got big people to back down and mighty corporations to change their ways. Stoked by the blogosphere and social media, the public outcry against talk-show host Rush Limbaugh may have helped spur an exodus of sponsors from his show, both nationally and locally.  […]

Mar. 10 – Kony 2012 offers businesses lessons on viral marketing | Washington Post

This is now becoming more than a trend — viral is, in large part, the future of marketing. We’ve seen the physics of viral, most recently with “Tebowmania” and then its maturation with “Lin-sanity.”  But individuals, companies and now social causes are harnessing the exceptional power of viral for significant marketing gain.  Read more

Mar. 9 – Facebook Needles Twitter, Pinterest, With New Interest Lists | Tech News World

Facebook is rolling out yet another feature to keep members engaged with the site for as long as possible.  Called “Interest Lists,” Facebook touts it as a way for users to create their own personalized newspapers with special sections — or feeds — on topics that matter the most to them.  Read more

Mar. 7 – Smart CEO Magazine Recognizes WebiMax Executives as Award Recipients | Yahoo! News

Philadelphia SmartCEO magazine announced today the 2012 SmartCXO Award honorees, including both Mr. Todd Bailey, Vice President of Digital Strategy of WebiMax and Mr. Kevin O’Brien, Vice President and Principal of WebiMax.  Read more

Mar. 1 – No escape: Now Facebook floods 425m users with adverts on mobile apps | Mail Online UK

Facebook announced yesterday that adverts will appear on the 425m mobile devices used to access the social network.  The move follows the roll-out of adverts on users’ news feeds, which began in early January. This means that brands you’ve endorsed by hitting the ‘like’ button will now be able to push deals and other updates […]

Mar. 1 – Top 3 Social Media Mistakes to Avoid As a Job-Seeker | Business News Daily

Social media may be great for your personal life, but its benefits may not be as great for your work life. According to new research reported on Philly.com, a quick review of a job candidate’s Facebook page can predict future job success.  Read more

Feb. 28 – Facebook Ad Platform Set For Major Facelift Pre-IPO | Investor’s Business Daily

Facebook on Wednesday is set to stage its biggest-ever ad event, where it’s expected to unveil an ad platform overhaul just two months before its IPO. The company’s future might depend on how well advertisers are able to parlay the dominant social network’s 845 million users into building buzz and branding — and more sales. […]

Feb. 27 – Facebook works to get ads to mobile users | The Columbus Dispatch

Facebook disclosed an eye-opening fact this month when it filed its plan to go public: 425 million members access the social network on smartphones and tablets.  The disclosure sent up red flags for analysts, because the company also said it does not “currently directly generate any meaningful revenue from the use of Facebook mobile products, and […]

Feb. 24 – Jeremy Lin Shows Marketers Emotional Attachment to Brand Still Alive | Exec Digital

The success of Jeremy Lin as a brand cannot be understated. We are introduced to a man who was released by two NBA rosters, only to be given a chance by the New York Knicks. His instant rise-to-fame as the starting point guard of the Knicks proves more to consumers than simply a lesson in […]

Feb. 23 – 5 Products You Shouldn’t Buy Online | The Street

Even when an online retailer wins out on price, the cost to ship it to your home might erase the price advantage, which is especially true of heavy items such as televisions.  “You’ll see sites that have a good price, but they’re trying to get it to the East Coast from Arizona, and a lot […]

Feb. 21 – 9 Ways Google+ Can Help Your Business | CIO

This month, Google+ passed 100 million users. And analyst Paul Allen (Google+ unofficial statistician) predicts that by the end of 2012 the number of Google+ users will exceed 400 million. Who are these people? Many of them are your customers, partners and media professionals. And now with Google+ Your Business, Google is attempting to make […]

Feb. 21 – Facebook Expected to Unveil Plan for Mobile Ads | San Francisco Chronicle

Facebook has designed Timeline to look the same on mobile devices as it does on PCs, although without the ads. Lieb said Facebook is also testing ads that appear like status updates on the news feed, yet remain in view longer, so they don’t get pushed down and out of sight right way. The ad […]

Feb. 18 – Lin Putting Bounce Back in US Basketball | China Daily

Vice-President Xi Jinping’s visit to the US this week has attracted a lot of expected attention from government officials, the media and the American public.  What was totally unexpected was the dramatic entry on the sports and international scene of New York Knicks basketball player Jeremy Lin, a Chinese-American born in Palo Alto, California, to […]

Feb. 15 – Google problem ‘spreading’ from Santorum to Romney | Fox News

A new website with a very off-color description of Mitt Romney could create a serious image problem for the Republican presidential candidate. Reputation management experts call it “image-jacking” — and Google says it’s out of the company’s hands.  Read more