Marketers everywhere felt a great disturbance in the Twittersphere last week. CEO Jack Dorsey confirmed the company is considering expanding its character limit from 140 up to a comparatively endless 10,000. That likely won’t mean that tweets themselves become screeds that clog up visitors’ feeds. The way Dorsey described it, people will be able to […]
Author Archives: Kenneth Wisnefski
Ken Writes Article Regarding Twitter’s Discussion to Expand Their Character Limit to 10k – on Philly.com
Twitter’s core users are either there to get brief updates from the influencers they care about or interact with folks they don’t know personally, but with whom they may share a common interest. For influencers, it’s perhaps one of the greatest tools ever created for easily broadcasting a message. In fact, one of the best […]
How 10,000 Characters Makes Twitter Relevant Again for Marketers – By Ken Wisnefski
Wall Street has long been skeptical of Twitter (TWTR – Get Report) due to its inability to drive revenue through ads the way some other platforms have (see: Facebook). But, there’s hope. With the return of CEO Jack Dorsey, Twitter is nowreportedly contemplating removing the 140 character limit on tweets and replacing it with a 10,000 character limit. With […]
Ken Comments on the Republican Race to the White House
Reputation Management Expert Ken Wisnefski comments on why it seems Donald Trump is rewarded for saying things most would be criticized for. “While I certainly wouldn’t advise my clients to make such defiant political statements, I do advise my clients to acknowledge the importance of transparency. In a world where people have so much information […]
Ken in NJBIZ Discusses Moving to Camden One Year Later
As he sits in a conference room that overlooks the Delaware River and the Philadelphia skyline, WebiMax founder and CEO Ken Wisnefski is also enjoying his view of Camden. A Newark native, Wisnefski says he’s proud of the fact his company was the first to commit to Camden under the landmark Economic Opportunity Act of […]
Ken Talks Black Friday & Mobile Shopping in His Article Featured on the Financial News Site The Street
Holiday shopping will never be the same. This past Thanksgiving and Black Friday weekend, in-store sales were down 1.5%. However, as terrible as that initially sounds, it may be due to the fact that holiday shopping deals are going on for longer both before and after the Black Friday holiday online. More retailers are dubbing […]
Ken Wisnefski Talks with Greg Adomatis of NJ.com about Moving WebiMax to Camden
CAMDEN — They could have gone to Delaware or stayed in Mount Laurel, but Webimax opted to invest in the “city invincible”… As of October, the NJEDA has put more than $1.1 billion on the table to lure businesses to Camden. Holtec International will receive $260 million as they construct a nuclear power plant production facility. Others, like […]
Ken Wisnefski Calls HubSpot’s Free CRM a Game Changer in Financial News Site The Street
My firm, Internet marketing company Webimax, has helped clients use HubSpot for years. Recently, we have noticed many of our clients move to HubSpot from competitors, like Marketo, another marketing automation tool. But many customers are still not realizing HubSpot’s full potential. The CRM add-on could change that. For one thing, the add-on is free. […]
Ken Wisnefski Penned An Article for Financial News Site The Street on Google’s Rebranding to Alphabet
NEW YORK (TheStreet) — When your company has the kind of brand recognition that very few companies can even dream of, is changing the name a good idea? Well, if your goals have expanded beyond just search-engine algorithms and into taking over the entire universe and your name is Google (GOOGL – Get Report), then […]
Ken Wisnefski Offers SnapChat Insights to Beautifully Social’s Graham Cutbill-White
#5 Engage with a younger audience. Snapchat is without doubt a young persons game. It’s core demographic is 18-24 and almost certainly the majority of that is towards the younger side of that group. If your own demographic is similar then it will be a powerful marketing channel. It’s current, trendy and it’s where all the […]
Ken Wisnefski Talks Social Media & The CPG Industry In IBM Big Data & Analytics Hub
Market fragmentation is one of the biggest challenges in the consumer packaged goods sector, but it’s an issue that can be addressed through emerging digital channels such as social media. Consumers’ purchase paths are becoming increasingly complex, so it’s important to monitor social media impact on brands. Creating products that customers love is the core path […]
Ken Discusses Nike’s Mobile Raffle With Michael Barris
Nike has launched a mobile raffle system aimed at making it easier for fans to obtain limited editions of its sneakers despite problems with automated computer bot programs that attack an online store’s inventory. “Nike has found a way to control more of their inventory and possibly improve customer relations to a degree,” said Ken […]
Ken Wisnefski Was Profiled in Tech News – NJ Tech Councils Bi-Monthly Publication
Ken Wisnefski is the Founder and CEO of NJ-based digital marketing agency WebiMax and has written blog posts for TheStreet, WIRED, C-Level and CMO.com to name a few. He has also been featured on MSNBC, Bloomberg TV, Fox News, and Fox Business to discuss marketing, technology, social media and e-commerce. You were awarded most admired […]
Ken Wisnefski Discusses At&t TV expansion with Mobile Marketer’s Michael Barris
AT&T’s update of its U-verse mobile application to add more channels and to work with the Apple Watch focuses attention on the telecommunications company’s heated rivalry with Verizon for mobile-first TV everywhere programs. “Wherever the content goes, so do the customers, and it appears AT&T is taking the competition very seriously,” said Ken Wisnefski, founder […]
Ken Wisnefski in Mobile Marketer on Twitter’s next CEO
“As the ability to target the right consumer with the right ad improves on nearly every platform, providing data on consumers will be a key factor for advertisers deciding which platform to invest in,” said Ken Wisnefski, founder and CEO of WebiMax. “For advertisers, the ability to change strategies based on a measure of what […]
Ken Wisnefski Discusses the Chinese Mobile Shopping Market with Mobile Marketer’s Michael Barris
Unilever is borrowing a page from Amazon’s playbook with its plan to launch an ecommerce store on China’s JD.com to sell its Ponds, Dove and Vaseline brands and capitalize on the mobile shopping boom in the Asian country. “The rate of mobile adoption, increase in mobile payment options and more manufacturers and […]
Ken talks the Internet of Things and Google’s Brillo OS with Mobile Marketer’s Michael Barris
Other analysts doubted that Brillo would eventually replace Android. “Putting the Internet into phones has led the march to mobile’s dominance in the way people connect to the internet at least in the U.S.,” said Ken Wisnefski, founder and CEO of WebiMax. “Android is the dominant OS in smartphones, and it would be a mistake […]
Ken Wisnefski comments in Mobile Marketer on new study that analyzed 1Billion native ads
Ken Wisnefski commented on the findings on a study by the firm Velvet Integrated PR that analyzed 1 billion native ads. “Getting people to click on something that appears to be an ad is a very tall order when surrounded by compelling, interesting articles and stories with facts and figures,” said Ken Wisnefski, founder and […]
Ken Wisnefski on Phillies GM Ruben Amaro’s PR problem
Reputation expert weighs in: Social media and reputation management expert Ken Wisnefski, who is founder and chief executive officer of internet marketer WebiMax, located on the Camden waterfront just across from Philadelphia, finds Amaro’s remarks hard to fathom. “You have to ask yourself, in this day and age where everything public figures […]
Ken in Mobile Marketer says Responsive Web design essential in Asia-Pacific’s content cocktail
“A Web site that is mobile responsive and content are key for a lot of reasons, even if we’re talking about markets where social media apps are preferred,” said Ken Wisnefski, founder and CEO of WebiMax. “We have markets where people are going right to the source, so blog content is a huge factor, and that content […]