Author Archives: Kenneth Wisnefski

  “By originating that influential content on Facebook itself, the social platform eliminates, by some degree, the need for its users to go searching anywhere else for content,” he explained. “I doubt that true influencers will ignore other valuable information sources, however many casual Facebook users may not find it as necessary to venture off […]

“The reality is, if you look at a reputation or crisis management plan, you need to have it customized to meet your needs and you need to understand the depth of your problems,” said Ken Wisnefski, founder and CEO of ORM provider WebiMax. “A lot of times, people think something’s a big deal when it’s really […]

“Facebook has become a place to see and discover interesting things via our peers. However, those interesting things have always had to originate from somewhere outside of the Facebook environment” said Ken Wisnefski, CEO of the internet marketer, WebiMax. “By originating that influential content on Facebook itself, the social platform eliminates, by some degree, the need […]

  “If you neither email people with any new or interesting information nor any promotions of any real value, then what are you emailing them?” asks Ken Wisnefski, CEO, WebiMax, an Internet marketing company. “People are busy and they get a lot of email. If you want people to stay subscribed, and open your email, there […]

“This is an interesting move because it clearly shows Facebook is becoming more interested in selling products via their platform,” said Ken Wisnefski, founder/CEO of WebiMax, Camden, NJ. “Which is a bit of a deviation from where they positioned themselves in the past. “The fact mobile purchasing is on such a growth curve, integrating features […]

“Though Lyft’s 2.5 Billion valuation appears to pale in comparison to Uber’s $41 Billion, transportation network company supremacy is still anybody’s game,” said Ken Wisnefski, founder and CEO of leading internet marketer, WebiMax. “The mobile app transportation industry is still a fledgling industry–and while Uber is certainly the larger of the two companies operating in […]

      Marketers for the new film Ex Machina, about a robot wanting to know what it’s like to be human, created a fake Tinder profile/bot after the film’s lead robot character and proceeded to first flirt then lure SXSW attendees to look at promotions for the film. “While this was a great ploy […]

Below is a translation of an article that appeared in America Latina Business Review: According to Ken: Tech start-up valuations can seem over-blown as of late, but in the case of companies like Lyft and Uber who are very clearly generating revenue from consumers and delivering something of value, these sky-high valuations are more than […]

            “The kind of inventory-related information that connects people to the products they are looking for before they leave the house is such an advantage to brick-and-mortar retail at this stage that Wal-Mart’s exit from the program should not be too alarming,” Ken Wisnefski, founder and CEO of the internet […]

    “I would specifically feel the impact will not be all that dramatic except down the line with the fact premium based services may change, which would alter how some marketers display their messages,” said Ken Wisnefski, founder/CEO of WebiMax, Mount Laurel, NJ. “I am still a bit unclear though of the range of […]

“Google has not only added mobile-friendly tags next to sites in the search results, but also hinted at penalizing a site’s Google rank for not being responsive [meaning the website automatically adjusts for people viewing on mobile devices],” says digital marketing expert Ken Wisnefski. “Google wants to remain the number-one search engine, so if more […]

      “Make no mistake, the valuations of these companies is certainly high, but the history of tech start-ups in the mobile space is very short, and based on what we’ve seen over the past 5 years, we should start to be less surprised,” said Ken Wisnefski, CEO of WebiMax, Camden, NJ. “Yes, mobile utilization […]

    “Facebook’s ad relevancy gives people an easy to understand metric that will be an extremely helpful tool for small businesses that may not be as media savvy,” said Ken Wisnefski, CEO of WebiMax. “With a simple grade between 1-10, marketers can see if their ads are working better or worse with their target […]

Digital marketing expert Ken Wisnefski shared the following takeaways about the new feature from the retail giant: People love free stuff, so giveaways are an extremely effective promotional marketing tool for building brand awareness, generating leads and building an engaged audience on social media. Marketers have been able to acquire valuable leads and prospects through creative and […]

“The real issue is that Trump demonstrated he still leads a very powerful brand as he accumulated more than 35,000 interactions on his Facebook profile.  That in and of itself was an accomplishment for Trump and his brand,” Kenneth Wisnefski, CEO at WebiMax. Click Here to Read the Full Article

“Maintain a transparent and simple ownership structure to avoid shareholder complications and arguments during a sale, said Ken Wisnefski, founder of internet marketing firm WebiMax…” Click Here to Read the Full Article