Author Archives: Kenneth Wisnefski

Ken Wisnefski on Fox Business with Host Gerri Willis talk about Amazon’s new ‘Make an Offer’ Feature

In this clip from Fox Business, Ken Wisnefski discusses Amazon’s new ‘Make an Offer’ feature which lets users haggle with sellers over the price of fine art and collectibles, with ‘The Willis Report’ host, Gerri Willis.  

Ken Wisnefski talks about why holiday office parties are good for business – from Cleveland.com

Ken Wisnefski, CEO of WebiMax, an Internet marketing firm, believes not having a holiday party could cost a company more in the end. “When I have asked our employees to recall their favorite moments on their jobs, they almost always cite either a holiday party or an office get-together,” he said in a news release. […]

Ken Wisnefski talks about the worst / best office holiday gifts with ABC News’ Susanna Kim

When it comes to holiday gifts at the office, when your job and reputation are on the line, it’s not just the thought that counts. Ken Wisnefski, CEO of Internet marketing firm WebiMax, based in Camden, New Jersey, learned that lesson the hard way. “A few years back, I went through a lot of trouble getting everyone […]

Ken Wisnefski in the Chicago Tribune on holiday office parties

Ken Wisnefski, CEO of WebiMax, an Internet marketing firm, said not having a holiday party can hurt morale and productivity. Failing to consider morale, he said, could lead to higher employee turnover rates and more conflicts between employees. Click Here to Read the Full Story  

Brick and Mortar is Pushing Back against E-tailers… and intelligently using technology to do it

Brick and Mortar establishments, small ones included, are getting wise to the mobile revolution. Folks used to talk about ecommerce winning the war over brick and mortar due to its convenience, but companies are beginning to understand the dynamics between that ultra-convenience of mobile ecommerce, and the human need to get out of the house […]

Ken Wisnefski pens an article for Target Marketing on Facebook’s post monitoring feature for business

In this article from Target Marketing, author Ken Wisnefski highlights a little known feature that helps businesses keep track of their social media teams:  A Facebook Business Pages feature makes it a little bit easier to monitor posts—the name of the person who publishes each post is listed under the company name.  This information is only visible […]

Ken Wisnefski interviewed on Speaking of Wealth with host Jason Hartman

“I feel very strongly that we’ve ventured into somewhat of a renaissance era into the digital marketing world, if you will, and that includes social media. Obviously, a lot of different IPOs and evaluation that we talked about earlier, all really kind of come back around into what’s going on and either social media or […]

Ken Wisnefski in the Staten Island Advance on Black Friday and Social Media

  Ken Wisnefski was interviewed for the Staten Island Advance to talk about how mobile technology and social media is impacting marketing on Black Friday. “Facebook has just made it easy for small businesses to start implementing geo location into their marketing quickly and in a mobile medium that most people are familiar with,” said […]

Ken Wisnefski profiled in CBS Philly online

  Ken Wisnefski was profiled in CBS Philly online to talk about his success being an entrepreneur and to offer advise to those seeking  a career in business management. “Knowing how to delegate tasks and who to delegate them to is a skill, but don’t be above tasks. Know when to step into those tasks […]

Ken discusses Target’s new Mobile App with Chief Marketer Magazine

        Target’s new mobile app provides customers with in-store inventory information and store maps. Wisnefski says that combining this kind of app solution with mobile payment will allow people to avoid lines and could make the hassles of brick and mortar shopping experiences a thing of the past. “People will never give-up […]

Ken talks same-day delivery for Brick and Mortar stores with NorthJersey.com

“The ability for brick-and-mortar stores and malls to be able to marry both the ability to peruse and buy things online, and the ability to have it delivered quickly from the local mall, is kind of where the stores have to go to be able to survive,” said e-commerce expert Ken Wisnewski, chief executive of […]

TV’s future looks bleak as content moves online

To say that the way people consume media, or content is changing would have to be the understatement of the decade. While bandwidth and computing speed has continually increased since the 90’s, people have been discovering new digital avenues to interact with news, entertainment, games and even each other.             […]

Snapchat takes no responsibility for the Snappening or you thinking your “Snaps” would actually disappear.

So “the Snappening” happened last month, and 90,000 private photos taken by Snapchat users (mostly of an explicit nature) were leaked over the internet.  But according to a new study by Sumpto, the majority of  college students still trust Snapchat and will continue to use it.  My thoughts are that Snapchat isn’t blameless, and  people […]

Ken Wisnefski in Bloomberg News on Alibaba’s 3rd quarter

“Mobile utilization is only going to increase — and people expect that experience to get even better over time,” Ken Wisnefski, founder of Internet marketer WebiMax, wrote in a report. “It is so important for businesses that want to be around in the next decade to start thinking in terms of mobile.” Click Here to […]

Ken Wisnefski in Women’s Wear Daily on Alibaba Mobile Growth

 Ken Wisnefski spoke to Women’s Wear Daily Financial Editor Arnold Karr on Ecommerce giant Alibaba’s 3rd Quarter. In Alibaba’s first earnings report, mobile Gross Merchandise Volume (GMV)  as a percentage of total GMV,  was 35.8% of their total GMV, and more than double what it was last September. Ken felt that Alibaba’s experience, both inside […]

In the publicly-held tech arena, will HubSpot be a winner or a loser?

HubSpot  recently had a very successful IPO, but does it have what it takes to be successful long-term? Recently it seems we are living in an era where some big tech company seems to launch, get bought, or has an IPO every other week.  The business models for some of them are something altogether untested […]

Facebook Down on Slowed User Growth, Increased Costs

Ken Wisnefski talked to Fox Business reporter Katie Roof regarding the value of Facebook’s stock. “Facebook has become one of the absolute best stocks to purchase. It’s what Google was in its early days,” Ken Wisnefski, founder of Webimax.com,” said. Click Here to read the Full Article