Ken Wisnefski is the Founder and CEO of NJ-based digital marketing agency WebiMax and has written blog posts for TheStreet, WIRED, C-Level and CMO.com to name a few. He has also been featured on MSNBC, Bloomberg TV, Fox News, and Fox Business to discuss marketing, technology, social media and e-commerce. You were awarded most admired […]
Category Archives: Articles
Ken Wisnefski Discusses At&t TV expansion with Mobile Marketer’s Michael Barris
AT&T’s update of its U-verse mobile application to add more channels and to work with the Apple Watch focuses attention on the telecommunications company’s heated rivalry with Verizon for mobile-first TV everywhere programs. “Wherever the content goes, so do the customers, and it appears AT&T is taking the competition very seriously,” said Ken Wisnefski, founder […]
Ken Wisnefski in Mobile Marketer on Twitter’s next CEO
“As the ability to target the right consumer with the right ad improves on nearly every platform, providing data on consumers will be a key factor for advertisers deciding which platform to invest in,” said Ken Wisnefski, founder and CEO of WebiMax. “For advertisers, the ability to change strategies based on a measure of what […]
Ken Wisnefski Discusses the Chinese Mobile Shopping Market with Mobile Marketer’s Michael Barris
Unilever is borrowing a page from Amazon’s playbook with its plan to launch an ecommerce store on China’s JD.com to sell its Ponds, Dove and Vaseline brands and capitalize on the mobile shopping boom in the Asian country. “The rate of mobile adoption, increase in mobile payment options and more manufacturers and […]
Ken talks the Internet of Things and Google’s Brillo OS with Mobile Marketer’s Michael Barris
Other analysts doubted that Brillo would eventually replace Android. “Putting the Internet into phones has led the march to mobile’s dominance in the way people connect to the internet at least in the U.S.,” said Ken Wisnefski, founder and CEO of WebiMax. “Android is the dominant OS in smartphones, and it would be a mistake […]
Ken Wisnefski comments in Mobile Marketer on new study that analyzed 1Billion native ads
Ken Wisnefski commented on the findings on a study by the firm Velvet Integrated PR that analyzed 1 billion native ads. “Getting people to click on something that appears to be an ad is a very tall order when surrounded by compelling, interesting articles and stories with facts and figures,” said Ken Wisnefski, founder and […]
Ken Wisnefski on Phillies GM Ruben Amaro’s PR problem
Reputation expert weighs in: Social media and reputation management expert Ken Wisnefski, who is founder and chief executive officer of internet marketer WebiMax, located on the Camden waterfront just across from Philadelphia, finds Amaro’s remarks hard to fathom. “You have to ask yourself, in this day and age where everything public figures […]
Ken in Mobile Marketer says Responsive Web design essential in Asia-Pacific’s content cocktail
“A Web site that is mobile responsive and content are key for a lot of reasons, even if we’re talking about markets where social media apps are preferred,” said Ken Wisnefski, founder and CEO of WebiMax. “We have markets where people are going right to the source, so blog content is a huge factor, and that content […]
Ken Wisnefski in the CIO on Facebook’s instant articles
“News sites … have always been at the mercy of Facebook’s algorithms, and Facebook has no obligation to let us in on those,” says Ken Wisnefski, CEO of the digital marketing agency WebiMax. Facebook could provide more value to media publishers if it offers a guarantee that articles will reach desired demographics or certain amounts of […]
Ken Wisnefski wrote an article in TheStreet.com on how Google’s Buy Button is no threat to Amazon
Here’s an excerpt from Ken’s article in TheStreet.com: What Google is doing here is nothing new for digital businesses. We’ve seen it time and again: Once an internet platform has enough users, it attempts to aggregate different functionalities and content to keep those users from spending time on other platforms for other purposes. Most recently, […]
Ken in TheStreet.com: How AOL Became So Dominant in Online Video and Why Verizon Cares
Verizon’s power-play for AOL is not for its properties as much as its online video capabilities. AOL is a video juggernaut ranked 3rd just behind Google and Facebook at serving up desktop content videos to unique viewers per month, and 4th behind some lesser known competitors at serving ads that reached 41.9% of the U.S. Population in March, all […]
Is Facebook a Helping Hand for News Media or has it become a Crutch? from TheStreet.com
Ken Wisnefski penned an article in Jim Cramer’s TheStreet.com on Facebook’s new Instant Articles. Below is an excerpt: …Social media sites are also vying to keep eyeballs on their own sites so they can serve up ads. As such, they really have no incentive to send people away to other sites like the New York […]
Is the Definition of Social Media Changing?
Ken Wisnefski composed an article regarding Facebook’s initiative to host news stories from reputable news organizations the New York Times and National Geographic on its platform. Here is an excerpt: It does seem to raise the question; does a partnership between a well-known news organization and Facebook put Facebook, by any measure, in charge of […]
Is Facebook Failing to Serve Digital Marketers and Leaving Millions on the Table?
Ken Wisnefski penned an article for Jim Cramer’s theStreet.com, here’s an excerpt: With more digital ad budgets shifting away from Google and into Facebook’s ad platform, is it possible that Facebook simply can’t meet the demand placed on it by its advertisers? It certainly appears that way, at least to us in this agency. Companies […]
Ken Wisnefski talks email marketing with Linda Prophal from Strategic Communications
Some advice from the pros: Spend Time on the Subject Line The trick to getting people to read your email is to first get them to open it, says Ken Wisnefski, CEO of WebiMax, an Internet marketing firm headquartered in Camden, New Jersey. Think of your own email habits. Do you, […]
Ken Wisnefski in the Birch Blog on New Technologies for small business
“It used to be a difficult prospect to incorporate people’s vicinity to your business into your Internet marketing and advertising campaigns,” said Internet marketer Ken Wisnefski. However, social media has allowed for this technology to become inexpensive. Click here to Read the Full Article
Ken in Mobile Marketer discusses Twitter’s direct response strategy
“Marketers are efficient on Google’s ad platforms and are looking to shift spending to other options,” said Ken Wisnefski, founder-CEO of WebiMax. “First up is obviously Facebook, but marketers are also looking at search engines Yahoo and Bing now. Pinterest, Instagram, and Snap Chat are all vying for those ad dollars as well,” he said. […]
Ken in NFIB on the Hyper-Local Movement
“People used to predict the end of brick and mortar because shopping online was so much more convenient with more choices—no searching through a huge store looking for a small item, no carrying items around a store, no traffic and no checkout lines,” he says. “But that prediction supposes that people really hate leaving the […]
Ken Wisnefski in Mobile Marketer on the Apple Watch
The wearable tech market has been difficult to read with consumer sentiment being somewhat nebulous, yet Apple’s watch managed to dominate the company’s news in the quarter. “So far there doesn’t seem to be a definitive product in the wearable tech space,” said Ken Wisnefski, founder-CEO of Webimax. “If Apple can bridge the gap between […]
Ken Wisnefski in Mobile Marketer on Google’s new wireless service – Fi
At a $20 price point, it could be hard for many consumers to justify subscribing to anything else. “It is a remarkable offering with access to two major networks, availability in 120 plus countries, and the ability to control what you spend on data,” said Ken Wisnefski, founder/CEO of Webimax. “It seems to compete with […]